Business Intelligence Lead, Performance Marketing

Business Intelligence Lead, Performance Marketing

Launch Potato is a profitable digital media company reaching over 30 million monthly visitors through brands like FinanceBuzz, All About Cookies, and OnlyInYourState. As "The Discovery and Conversion Company," our mission is to connect consumers with leading brands through data-driven content and technology. We are a remote-first company with a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

About the Role

Launch Potato is seeking a Lead Business Intelligence Developer to own the reporting infrastructure that supports decision-making across our Credit Cards, Make Money/Manage Money, Banking, and Marketplace verticals. This role offers a clear growth path into becoming a proactive analytical partner who anticipates business needs. You will be embedded with the business teams, partnering closely with Yield, Paid Media, and Account Management to uncover trends, analyze experiments, creatives, offers, seasonality, and CAC performance, and provide insights that drive the business forward. This is not a role for someone who simply builds dashboards; it's for someone passionate about ensuring their work is used, understood, and acted upon.

Key Responsibilities

• Audit existing reporting, identify discrepancies, redundancies, and inconsistencies, and develop a roadmap for standardization across assigned verticals.
• Bridge business context and data understanding to articulate how verticals generate revenue and identify key performance levers.
• Improve dashboard standardization and execute ad hoc requests with accuracy and business context.
• Develop trusted data sources to enhance data consumption efficiency.
• Build strong working relationships with Yield, Paid Media, and Account Management teams.
• Deliver proactive retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Become the trusted technical owner for assigned verticals, from raw data ingestion to final dashboard.
• Recommend actions based on findings, not just report data.

Requirements

• Minimum 7 years of experience in business intelligence or analytics, with direct exposure to performance or affiliate marketing.
• Expert proficiency in SQL and comfort working with unstructured, complex data.
• Proven ability to build, standardize, and drive adoption of reporting, enhancing data literacy within teams.
• Experience in performance marketing optimization, connecting data directly to business drivers like campaign performance, conversion rates, and revenue per session.
• Advanced LookML development experience (or equivalent in Power BI / Tableau).
• Strong curiosity and business depth, with a drive to understand the business to become a trusted analytical partner.
• Experience owning reporting end-to-end, from pipeline to dashboard.
• Experience working with messy, complex, third-party data.
• Demonstrated ability to partner closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to business decisions.

What We Offer

• Base Salary: $120,000 to $150,000 per year, paid semi-monthly.
• Total Compensation: Includes base salary, profit-sharing bonus, and competitive benefits.
• Remote-First Culture: Work with a global team from anywhere.
• Career Acceleration: Own outcomes, move fast, and drive impact in a high-performance environment.
• Growth Path: Opportunity to evolve from a technical executor to a proactive analytical partner.
• Commitment to Diversity: We are an Equal Employment Opportunity company committed to diversity, equity, and inclusion.