Category Manager Sneakers

Category Manager, Sneakers

Location: Detroit, Michigan, United States Work Model: Onsite Contract: Permanent

StockX is the world's leading marketplace for current culture, connecting buyers and sellers of high-demand consumer goods. Sneakers are foundational to StockX, representing not just a category, but a culture, an economy, and a global community. We are seeking a passionate and deeply embedded Category Manager to drive growth within our sneaker vertical.

About the Role

As the Sneakers Category Manager, you will be the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This role requires an in-house expert on sneaker culture, people, economics, and key moments, translating this expertise into supply growth, engagement, and Gross Merchandise Value (GMV). You will act as the internal authority on the sneaker ecosystem, the external face of StockX to the sneaker community, and the architect of our go-to-market and growth strategy for this initiative. This position blends deep cultural fluency, strategic ownership, and hands-on execution, with the potential to grow into a leadership role overseeing a broader sneaker portfolio and team.

Key Responsibilities

• Own the Sneakers Category End-to-End:
  • Define and execute the growth strategy for sneakers within the platform.
  • Own category-level performance across supply, engagement, and revenue.
  • Establish quarterly goals, leading indicators, and operating rhythms.
• Be the Market & Culture Expert:
  • Maintain deep, current knowledge of sneaker culture, including key sellers, creators, collectors, resellers, sub-segments, drops, brand dynamics, cultural moments, and resale economics.
  • Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions.
• Supply & Creator Acquisition:
  • Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators.
  • Personally recruit and onboard flagship sellers.
  • Develop seller strategies that balance credibility, storytelling, and commerce.
• Commerce Strategy & Category Moments:
  • Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion.
  • Partner with Category Marketing to design culturally authentic activations.
  • Experiment with new approaches and iterate quickly based on performance and feedback.
• Cross-Functional Leadership:
  • Work closely with Account & Partnerships Managers to scale seller acquisition and support.
  • Collaborate with Product and Engineering to shape features and tools for sneaker sellers and buyers.
  • Provide clear, actionable insights from the market to influence roadmap prioritization.
• Build the Playbook:
  • Document learnings, frameworks, and best practices for future category expansion.
  • Help define best practices for category ownership at StockX.
  • Support hiring and onboarding as the sneaker category team grows.

Requirements

• Deeply embedded in sneaker culture – understanding the people, platforms, trends, and economics, with existing connections within the ecosystem.
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles within sneakers, streetwear, or adjacent ecosystems.
• Proven ability to own outcomes, not just strategy, with a track record of execution, iteration, and adaptation.
• Strong relationship-building skills with credibility among sellers, creators, and community members.
• Data-literate and commercially minded, with a solid understanding of pricing, margins, liquidity, and incentives.
• Entrepreneurial, scrappy, and energized by building something from the ground up.

Nice to Have

• Existing network of sneaker resellers, store owners, creators, or influencers.
• Experience buying and selling sneakers or operating within resale marketplaces.
• Familiarity with content-driven commerce, creator platforms, or enthusiast communities.
• Experience working cross-functionally with product and engineering teams.

About StockX

StockX is a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, and more. Our powerful platform connects buyers and sellers globally, using dynamic pricing and real-time data to empower transactions based on market value. We employ over 1,000 people across offices and verification centers worldwide.

We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.