Senior Performance Marketing Manager – Paid Social

Senior Performance Marketing Manager – Paid Social

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, a platform that empowers organizations reliant on physical operations to leverage IoT data for actionable insights and operational improvements. We are dedicated to enhancing the safety, efficiency, and sustainability of the global economy's infrastructure, including agriculture, construction, field services, transportation, and manufacturing.

This is an exciting opportunity to join a recently public company and contribute to the digital transformation of these critical industries. You will have the autonomy and support to make a significant impact as we build for the long term.

About the Role

We are seeking a strategic and results-driven Senior Performance Marketing Manager to lead our paid social initiatives across Mexico and Canada. Your primary focus will be driving customer acquisition and business growth through high-impact social and video channels.

This role involves owning the end-to-end strategy and execution of paid social campaigns. You will build full-funnel programs, conduct rigorous experimentation, and deliver measurable impact on pipeline and revenue. You will play a key role in scaling campaigns across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, and emerging channels like Reddit, while also exploring new platforms for growth opportunities in these markets.

The ideal candidate is both strategic and hands-on, analytical, and eager to uncover growth opportunities while continuously optimizing cost-per-acquisition (CPA) and return on ad spend (ROAS). This is a high-impact role critical to achieving our growth goals in two distinct, fast-evolving markets. It's an ideal opportunity for someone who thrives in data-driven environments, enjoys problem-solving, and is motivated by owning outcomes from start to finish.

This role is open to candidates based in Canada.

Key Responsibilities

• Develop and execute a data-driven customer acquisition and expansion strategy across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
• Experiment with newer and emerging platforms to uncover growth frontiers relevant to Mexican and Canadian audiences.
• Adapt and localize global paid social strategies for Mexico and Canada, ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
• Own end-to-end campaign strategy and execution, from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
• Utilize A/B testing and experimentation to continuously improve ad creative, audience targeting, bidding strategies, and messaging across platforms.
• Leverage performance data to inform creative direction, audience segmentation, campaign structure, and bidding approaches that drive efficiency and results.
• Analyze and present campaign performance, implementing recommendations to identify new growth opportunities and improve outcomes.
• Partner with Sales, Marketing Operations, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the broader Americas Marketing team to build integrated campaigns that achieve regional growth goals.
• Maintain accurate budget tracking and pacing; proactively flag risks and opportunities.
• Partner with Marketing Operations to ensure proper UTM tagging, CRM integration, and attribution across all programs.
• Present performance insights and strategic recommendations to marketing leadership on a regular cadence.
• Champion and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new markets.

Requirements

• 5+ years of hands-on experience in Paid Social, with demonstrated expertise across Meta, LinkedIn, YouTube, and CTV. Experience with Reddit or other emerging social platforms is a strong plus.
• Experience managing paid social budgets across Mexico and/or Canada, with an understanding of the unique media landscape, platform behaviors, and audience dynamics in each market.
• Skilled in building campaigns and ads directly in platform-native tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Google Ads for YouTube).
• Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
• Skilled in trafficking ads, implementing tracking tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
• Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
• Proven ability to build paid social channels from the ground up and scale them to significant spend levels, with a strong focus on high-impact, high-return initiatives.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
• Bachelor's degree.

An Ideal Candidate Also Has

• Experience working with all company segments (Commercial, Mid-Market, Enterprise) across the Americas.