Senior Product Marketing Manager

Senior Product Marketing Manager (Remote, UK)

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System integrates hiring, HR, payroll, and benefits into a single, comprehensive solution. Since our founding in 2014, we have achieved a valuation of $2 billion and established a presence in six countries, serving over 300,000 businesses and more than 2 million employees.

At Employment Hero, we operate by "The EH Way," which emphasizes being Mission First, Remote First, AI First, Apolitical, living by our values, and expecting high performance.

About the Role

As a Senior Product Marketing Manager, you will be the strategic leader for Product Marketing in the UK. Reporting to the UK Senior PM and MD (Talent Solutions), you will initially lead the go-to-market (GTM) strategy for our ATS and Talent Marketplace. Your primary goal will be to drive the exchange of talent, which is crucial for our growth. While your immediate focus is on dominating the UK Talent space, your responsibilities will expand to cover broader product areas across the Employment Operating System as we scale. You will be instrumental in building the blueprint for UK market leadership.

Key Responsibilities

• Strategic Leadership: Own the UK Product Marketing roadmap, beginning with the Talent Marketplace and extending to broader HR and Payroll solutions.
• Market-Product Fit: Identify and address product-market fit gaps specifically for UK employers to accelerate ATS adoption.
• GTM Strategy: Develop and lead the end-to-end GTM strategy for the UK Talent Marketplace, translating complex value propositions into effective local marketing initiatives.
• Roadmap Influence: Collaborate with Product Managers to prioritize the roadmap based on UK-specific competitive analysis and market requirements.
• Market Mapping: Analyze UK supply and demand across regional hiring hubs, industry verticals, and role types to enhance marketplace liquidity.
• Commercial Enablement: Optimize the Talent pitch for the UK market, ensuring local Customer Experience, Sales Development Representative (SDR), and Account Executive (AE) teams are well-equipped for success.
• Messaging & Communication: Work with the marketing team to translate core value propositions into impactful messaging across all channels.
• Customer Research: Conduct in-depth customer research to understand product usage drivers and adoption barriers.
• Requirements Definition: Distill feedback from customers and sales teams to define requirements for UK market success.
• Product Release Management: Manage high-stakes product releases and ensure full internal readiness.
• Data Analysis: Analyze data to identify demand clusters, influencing both candidate acquisition and product direction.
• AI Utilization: Leverage AI to document customer activation patterns and inform future product development.

Requirements

• Proven experience in a Senior Product Marketing Manager role, with a demonstrated track record of leading GTM strategies in the UK SaaS or Marketplace environments.
• Experience with Talent/HR tech, ATS adoption, or marketplace dynamics is highly desirable.
• Expertise in collaborating across Product, Engineering, and Sales teams to achieve commercial outcomes.
• A data-driven approach to market analysis and opportunity identification.
• Comfort in conducting customer interviews and translating feedback into actionable product requirements.
• Curiosity and eagerness to utilize AI in product marketing to enhance impact.

What We Offer

• Remote Work: Enjoy the flexibility to manage your time and impact while working remotely.
• Cutting-Edge Tools: Access to advanced tools to enhance your work, knowledge, and outputs.
• Ambitious Colleagues: Collaborate with driven individuals who will challenge you to achieve your best work.
• ESOP: Own employee share options in one of the world's fastest-growing tech companies.
• Comprehensive Benefits: Including a generous parental leave policy, subsidized egg freezing, a work-from-home office expense budget, and outstanding learning & development opportunities.
• Global Gatherings: Annual company-wide events held in diverse international locations.

We are an AI-first company and may incorporate AI tools into our hiring process to ensure efficiency and a fair candidate experience. We verify candidate identity and location as part of our hiring process. Employment Hero is committed to safeguarding your privacy; please review our Applicant Privacy Policy for details. We celebrate diverse perspectives and invite candidates from all backgrounds to apply.