Field and Events Marketer

Field and Events Marketer

Pogo is seeking a dynamic Field and Events Marketer to own and execute impactful in-person B2B marketing initiatives. This is a permanent, onsite role based in the USA.

About the Role

As a Field and Events Marketer, you will be instrumental in leveraging conferences, dinners, and other real-life events as core B2B channels. You will manage a high volume of events throughout the year, overseeing all aspects from initial logistics and project management to evaluating their effectiveness and ROI.

Key Responsibilities:

• Manage end-to-end logistics for conference and dinner programs, including venue selection, vendor management, travel arrangements, material preparation, staffing, and post-event follow-up.
• Cultivate and maintain strong relationships with event organizers, venues, and strategic partners.
• Evaluate the return on investment (ROI) for each event, determining their value and identifying areas for improvement.
• Ensure Pogo's brand presence is exceptional at all in-person touchpoints, including event displays, dinner experiences, and promotional merchandise.
• Travel up to twice a month to ensure the smooth execution of high-priority events.
• Collaborate closely with sales and marketing teams to maximize event conversion rates.
• Develop and execute creative guerrilla marketing experiments where innovation is prioritized over budget.

About You

We are looking for a proactive and operationally-minded individual with a passion for creating memorable experiences.

Requirements:

• 1-6 years of experience in conference servicing, field marketing, or events, preferably within a tech company.
• Proven project management skills with the ability to manage multiple events simultaneously, each with numerous moving parts.
• Exceptional relationship-building abilities, particularly with event hosts, to secure optimal opportunities and partnerships.
• A keen eye for detail and a strong sense of aesthetics, ensuring high-quality execution in all event-related materials and experiences.
• Analytical skills to honestly evaluate event spend and make data-driven decisions about future investments.
• A high degree of autonomy and initiative, capable of identifying opportunities and executing independently.
• Willingness to travel up to twice a month, primarily within the US.
• Experience utilizing AI tools in your professional workflows.
• Bonus: Demonstrated creativity in guerrilla marketing, experience with consumer insights, or extensive travel experience.

Why You Might Be Excited About This Opportunity

• High Visibility and Ownership: You will own a critical and visible part of our Go-To-Market strategy, with events being a core growth channel for Pogo.
• Quality Over Quantity: Focus on highly intentional experiences that foster meaningful relationships and drive tangible business outcomes, rather than generic trade shows.
• Direct Revenue Impact: Work closely with sales and leadership to shape how events translate into pipeline, customer relationships, and long-term partnerships, with clear visibility into results.
• Shape the Playbook: As an early member of the marketing team, you will have the opportunity to influence our field marketing strategy, vendor relationships, and event standards as we scale.
• Engaging and Dynamic Role: If you thrive on face-to-face interaction, travel, and creating memorable experiences, this role offers ample opportunity to do so.

Why You Might Not Be Excited About This Opportunity

• ROI-Focused: This is not a traditional brand marketing role. The emphasis is on measurable ROI, pipeline generation, and relationship building, not solely on polished event aesthetics or vanity metrics.
• Operationally Intense: The role requires end-to-end ownership, including managing vendor issues, complex logistics, travel, last-minute changes, and post-event follow-up, with significant behind-the-scenes work.
• Fast-Paced and Autonomous: We operate with agility and minimal structure. You will need to be comfortable with speed, autonomy, and figuring things out as you go, without extensive agency support or overly defined processes.
• Frequent Travel and Context-Switching: The role involves juggling multiple events, partnerships, and experiments concurrently, with frequent travel.
• Commitment Beyond 9-to-5: While we trust team members to create a flexible schedule, the current stage of the company may require dedication beyond standard hours. We strongly encourage time off to recharge, offering unlimited PTO in addition to a minimum 20-day vacation policy.