Growth Marketer (B2C)

Growth Marketer (B2C) - Remote

Pogo is seeking a Growth Marketer to join our paid acquisition team. This is a permanent, remote role for an experienced professional passionate about driving growth for a consumer mobile app.

About the Role

As a Growth Marketer at Pogo, you will be instrumental in running paid acquisition campaigns across various digital channels for our consumer mobile app. You will manage the technical aspects of mobile app marketing, contribute to strategic planning, and leverage data to inform all spending decisions.

Key Responsibilities:

• Execute consumer paid acquisition campaigns across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels.
• Manage the technical elements of mobile app marketing, including Mobile Measurement Partners (MMPs) like AppsFlyer, Adjust, and Branch, as well as attribution and SKAdNetwork.
• Collaborate with the team on channel and budget strategy, identifying opportunities for testing, scaling, and optimization.
• Apply analytical rigor to all spending decisions, focusing on metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Lifetime Value (LTV), and payback periods.
• Partner with marketing, creative, and product teams to optimize ad creative, landing pages, and the overall funnel.
• Test, iterate, and scale successful strategies.

About You

We are looking for a candidate with approximately 3-6 years of paid acquisition experience, ideally within a consumer mobile app, mobile gaming developer, or a similar fast-paced environment where paid acquisition was a significant growth driver.

Requirements:

• Proven experience in paid acquisition for consumer mobile apps.
• Strong technical understanding of mobile app marketing, including MMPs, attribution, and SKAdNetwork.
• Experience managing multiple paid channels with a clear perspective on channel effectiveness and budget allocation.
• Demonstrated ability to back all spending decisions with data, utilizing metrics like CAC, ROAS, LTV, and attribution.
• Experience in a fast-growing organization with a high degree of ownership and initiative.
• Proficiency in using AI tools in your workflow.
• Bonus: Experience in mobile gaming, out-of-home, or direct mail.

Why You Might Be Excited About This Opportunity

• Ownership: Take ownership of paid acquisition across multiple channels for a highly-rated consumer app (4.8 stars from 130K reviews).
• Influence: Play a significant role in shaping budget and strategy, going beyond campaign management to influence overall consumer growth strategy.
• Agility: Operate in a fast-paced environment that values quick experimentation and iteration. You'll have the autonomy to test new ideas rapidly.
• Collaboration: Work closely with product, data, and creative teams in a cross-functional manner to optimize the entire user funnel.
• Data Advantage: Leverage Pogo's unique first-party consumer data and internal insights to inform targeting, creative, and channel strategies.

Why You Might Not Be Excited About This Opportunity

• Strategic Focus: This role requires a strategic mindset beyond pure media buying, encompassing positioning, creative strategy, and funnel optimization.
• Rigor and Accountability: We emphasize efficiency and accountability, with every dollar scrutinized. You should be comfortable defending decisions with data and operating with rigor.
• Dynamic Environment: Be prepared for rapid changes in budgets, channels, and priorities based on performance and market feedback. We optimize aggressively.
• Autonomy: Thrive in an environment with less structured playbooks and management layers. We seek individuals who can independently identify opportunities and execute.
• Commitment: While we offer flexible work schedules and encourage time off, success at our current stage requires dedication and a willingness to go above and beyond. We offer unlimited PTO in addition to a minimum 20 days vacation policy.