Growth Marketer (B2B)

Growth Marketer (B2B) - Remote

Pogo is seeking a Growth Marketer to own B2B paid acquisition for a targeted, high-value audience. This remote, permanent role offers the opportunity to shape and execute paid acquisition strategies across a variety of digital and unconventional channels.

About the Role

As a Growth Marketer, you will be responsible for driving B2B paid acquisition efforts. This includes:

• Running B2B paid acquisition campaigns across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other relevant B2B channels.
• Developing creative targeting strategies, including geo-targeted campaigns around industry events, hyper-targeted ads by company and title, and timing-based plays to reach the right person at the right moment.
• Contributing to channel and budget strategy, collaborating with the team to identify testing, scaling, and cutting opportunities.
• Applying analytical rigor to all spending decisions, focusing on metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), pipeline contribution, and attribution.
• Partnering with marketing, sales, and design teams on landing pages, ad creative, and full-funnel optimization.
• Testing, iterating, and scaling successful strategies.

About You

We are looking for a candidate with:

• Approximately 3-6 years of B2B paid acquisition experience, preferably at a SaaS company with significant paid spend. You should have experience managing substantial budgets.
• Proven experience running multiple paid channels, with expertise in LinkedIn and Meta advertising.
• A strong data-driven approach to decision-making, with a deep understanding of CAC, ROAS, pipeline contribution, and attribution.
• Experience working in a fast-growing organization with a high degree of ownership and autonomy.
• Bonus points for: Experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.

Why You Might Be Excited About This Opportunity

• Own B2B Paid Acquisition: Drive and shape paid strategy across digital and offline channels with significant ownership over budget and performance.
• Impactful Product: Work on a product with strong market demand and growing enterprise interest.
• Strategic & Executional Blend: Influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy.
• Experimentation: Explore unconventional distribution and creative marketing ideas, including out-of-home and direct mail.
• Targeting Challenge: Solve a unique targeting challenge by reaching a specific, senior audience with precision.
• Analytical Team: Collaborate with a highly analytical and product-minded team focused on measurement, iteration, and craft.

Why You Might Not Be Excited About Us

• Beyond Media Buying: This role requires a strategic mindset beyond just campaign execution, encompassing positioning, creative strategy, and pipeline impact.
• Rigor and Accountability: We emphasize efficiency and accountability, with all spending scrutinized through key performance metrics.
• Fast-Paced Environment: Priorities and strategies may shift rapidly based on performance and market feedback.
• Autonomy Required: You will need to thrive with autonomy, identifying opportunities, making decisions, and executing quickly without extensive playbooks.
• Commitment: While we offer flexible schedules and encourage time off, we expect significant impact and dedication at our current stage. We have unlimited PTO with a minimum 20-day vacation policy.