Staff Product Manager, Activation

Staff Product Manager, Activation (Remote)

Linktree is seeking a senior Staff Product Manager to own the critical activation phase of our user journey. This is a high-impact, remote role focused on helping millions of new users quickly understand Linktree's value and achieve their first meaningful outcome.

About the Role

As the Staff Product Manager for Activation, you will be instrumental in shaping how new users transition from sign-up to setup, sharing, and ultimately, experiencing real audience engagement, growth, and monetization. You will lead the strategy and execution for onboarding, guiding users to their "aha!" moment and fostering long-term retention. This role requires a strategic thinker who excels at understanding user funnels, leveraging experimentation, and translating complex data into intuitive product experiences. You will collaborate closely with Engineering, Design, Data, Lifecycle, Marketing, Revenue, and executive leadership to define and implement Linktree's activation model at scale.

Key Responsibilities

• Own Linktree's activation strategy across the entire early customer journey, from sign-up through first engagement and repeat usage.
• Define the core activation model, identifying key milestones, leading indicators, and segment-specific paths that predict retention and monetization.
• Develop and iterate on onboarding flows, setup processes, templates, recommendations, and in-product guidance to accelerate user value realization.
• Create and execute a high-velocity experimentation roadmap focused on improving setup completion, time to value, early engagement, and downstream conversion.
• Conduct deep funnel analysis to identify user drop-off points and areas for intervention.
• Partner with the Data team to ensure robust instrumentation and understanding of the activation funnel.
• Translate qualitative insights and behavioral data into clear product hypotheses, priorities, and testable product initiatives.
• Collaborate with Marketing, Lifecycle, and Revenue teams to ensure a cohesive and intentional user journey from acquisition to in-product experience.
• Communicate strategy, tradeoffs, experiment results, and business impact effectively to senior leadership and executive audiences.
• Elevate the standard of growth product management at Linktree through strong experimentation discipline, funnel thinking, and customer empathy.

Requirements

• 8+ years of product management experience, with significant focus on growth, activation, onboarding, product-led growth, lifecycle, or funnel optimization.
• Proven experience owning and optimizing large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve product funnels with substantial user volume.
• Demonstrated success in improving activation, onboarding completion, retention, conversion, or time to value through product-led experimentation.
• Strong analytical skills, including fluency in funnel analysis, cohort analysis, segmentation, experimentation design, and metric definition.
• Hands-on experience with product analytics and experimentation tools (e.g., Amplitude, Mixpanel, Looker, Optimizely, Statsig).
• Excellent executive communication and presentation skills, with the ability to convey complex data, narratives, and strategic recommendations.
• Strong product judgment and the ability to identify opportunities for optimization and significant behavioral shifts.
• Experience collaborating closely with Design and Engineering to deliver polished, scalable, user-centered product experiences.
• Ability to operate effectively in ambiguity, create clarity, and influence without direct authority.
• A deep customer instinct and curiosity about how creators, businesses, and brands leverage digital tools.

What We Offer

• A permanent, full-time remote position.
• The opportunity to shape the activation experience for millions of users globally.
• A collaborative and supportive work environment.
• Competitive compensation package including cash, equity, and benefits.
• An annual wellbeing allowance for personal development, fitness, and more.
• Comprehensive health, dental, vision, disability, and life insurance coverage (100% for US-based employees and dependents).
• Employer contribution towards retirement savings.
• Generous paid time off for vacation, holidays, parental leave, and volunteering.
• Employee stock option program.
• A culture that values diversity, inclusion, and employee well-being.