Content Marketer

Content Marketer (Remote)

Company: Pogo Location: Remote (USA) Contract: Permanent Seniority: Mid-Level

About the Role

As the first Content Marketer at Pogo, you will spearhead our B2B content strategy and own the voice of our enterprise business across all public-facing channels. You will leverage proprietary first-party data to inform your work and have the autonomy to identify and conquer key channels.

Key Responsibilities

• Lead Pogo's B2B content function, determining content creation and distribution strategies.
• Transform Pogo's proprietary data into compelling long-form content, including reports and studies.
• Produce high-quality copy for various formats such as articles, webinars, outbound emails, paid ads, social media, and more.
• Develop and execute the overall content strategy, identifying and prioritizing channels for investment.
• Gain a deep understanding of our target buyers and tailor content to their needs.
• Utilize language to capture attention, drive virality, and achieve conversion goals.

About You

• You likely have 3-6 years of experience in B2B SaaS content marketing within a tech company with a robust content program.
• You are a skilled copywriter across various lengths and formats, with a particular strength in long-form content.
• You understand how to use language to drive business outcomes, including attention, virality, and conversion.
• You possess the ability to analyze data and extract compelling narratives.
• You have a strong point of view on managing a content function, understanding B2B SaaS channels, their interplay, and measurement.
• You have experience in a fast-growing startup environment, demonstrating initiative and ownership.
• You actively incorporate AI tools into your workflow.

Bonus Points:

• Experience turning data into macro consumer stories, with a background leaning towards journalism.
• A proven track record of public writing on social media and audience growth.

Why You Might Be Excited About This Opportunity

• Own the Voice: Define how a fast-growing B2B business presents itself across all public channels, from reports and case studies to keynotes and launch narratives.
• Unique Data: Work with rich proprietary data to create distinctive stories and research that stand out in the market.
• Strategic Ownership: This is a strategic role where you will define content direction, channel strategy, positioning, and the future of our content engine.
• Format & Distribution Experimentation: Freely experiment across various content formats and distribution channels, focusing on great ideas rather than rigid silos.
• Shape Content Culture: As the first dedicated content hire, you will play a foundational role in building our content strategy, standards, workflows, and brand voice.

Why You Might Not Be Excited About This Opportunity

• Outcome-Focused: This is not a purely brand or editorial role; content is expected to directly influence business outcomes like pipeline, engagement, and conversion.
• Building from Scratch: You will be building systems, workflows, and strategy from the ground up with limited existing structure or support.
• Fast-Paced Iteration: The environment is dynamic, requiring constant iteration and adaptation based on performance and learnings.
• Hands-On Execution: The role requires balancing high-level strategy with hands-on content creation and editing.
• Commitment: While flexible work schedules are supported, the role requires significant dedication and impact, with a minimum of 20 days of vacation in addition to unlimited PTO.