Influencer Marketing Coordinator

Influencer Marketing Coordinator

Company: Newhouse Location: Mexico City, Mexico Contract: Freelance Work Model: Onsite

Newhouse is a leading independent marketing and communications agency serving the entertainment industry, as well as brands in the automotive, finance, and direct-to-consumer sectors. We are seeking a freelance Influencer Marketing Coordinator to join our team. This is an excellent opportunity for someone with superior communication skills, keen attention to detail, and a desire to gain valuable experience working with a select portfolio of well-known clients.

Key Responsibilities

• Collaborate with the strategy team to ideate and develop engaging influencer campaigns.
• Identify and generate target lists of influencers based on campaign Key Performance Indicators (KPIs).
• Develop detailed creator briefs outlining key program objectives and creative goals.
• Assist in negotiating and executing contracts with influencers.
• Onboard and oversee creators as they integrate into the overall marketing program.
• Serve as the primary point of contact for creators and their representatives, maintaining daily communication.
• Ensure creator content adheres to brand standards.
• Stay informed about current social media and creator trends.
• Assist in managing campaign budgets to ensure profitability.
• Provide on-site support for in-person creator events.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 1 year of experience in a similar role within a brand or agency.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent presentation skills using software like Google Slides.
• Exceptional communication skills, with the ability to clearly articulate campaign goals and objectives.