Digital Marketing & SEO Specialist – Freelance, Remote

Digital Marketing & SEO Specialist – Freelance, Remote

About the Client: Our client is a US-based boutique e-commerce brand specializing in premium home furnishings and curated European-made decor. They focus on craftsmanship, timeless design, and storytelling through high-quality products to elevate living spaces. The team is lean, professional, and committed to long-term growth with high standards.

About the Role: This is a freelance, remote position for a Digital Marketing & SEO Specialist. You will be responsible for accelerating growth across organic search, paid campaigns, and social media. The goal is to transform a premium product line into compelling digital content that drives qualified traffic and conversions, expanding brand awareness and sustaining measurable online sales growth.

Key Responsibilities:

• SEO (Organic + Paid):
  • Plan and execute organic SEO and paid search initiatives.
  • Conduct keyword research, on-page optimization, internal linking, and technical SEO.
  • Build and manage content briefs aligned with product specifications and category themes.
• Social Media Management:
  • Publish daily posts on Facebook, Instagram, Pinterest, and X (Twitter); explore TikTok.
  • Create carousels, captions, reels/short-form videos, and product-led content.
  • Maintain a content calendar and engage with the community, adhering to the brand voice.
• Influencer Marketing:
  • Identify and outreach to relevant influencers in the home decor space.
  • Coordinate partnerships, including product seeding and potential visits.
  • Negotiate deliverables, timelines, and fees; track outcomes and content usage.
• Brand Storytelling:
  • Translate product specifications and design stories into engaging social and SEO content.
  • Adapt to the home furnishings industry and seasonal trends.
  • Ensure error-free, on-brand execution.
• Analytics and Optimization:
  • Track SEO, paid, and social performance; report weekly on wins, learnings, and next steps.
  • Test creatives, captions, hashtags, and posting schedules to improve reach and engagement.
  • Recommend data-driven optimizations to improve ROI.

Requirements:

• Proven experience as an SEO specialist managing both organic SEO and paid search campaigns.
• Hands-on social media management experience across Facebook, Instagram, Pinterest, and X (Twitter), including creating carousels and reels. Willingness to explore TikTok.
• Demonstrated experience in influencer outreach, coordination, and negotiation.
• Strong English copywriting and content creation skills with high attention to detail and error-free delivery.
• Technical skills: On-page SEO, keyword research, basic technical SEO, content briefing, paid search fundamentals, social content creation (carousels, reels), light video editing, creative tools (e.g., Canva), platform publishing (e.g., Meta Business Suite, Pinterest), basic analytics and reporting.
• Soft skills: Reliable, quick learner, highly professional, independent worker, adaptable, strong communicator, long-term mindset, solution-oriented.

WFH Setup Requirements:

• Computer with at least 8GB RAM, Intel i5 core processor/AMD Ryzen 5 Processor or higher.
• Internet speed of at least 40MBPS.
• Headset with a noise-canceling microphone and a webcam.
• Back-up computer and internet connection.
• Quiet, dedicated workspace at home.

What We Offer:

• Compensation: $7.00 per hour.
• Work Model: Fully remote.
• Contract: Freelance.
• Working Hours: 40 hours per week, Monday–Friday, 9:00 am–5:00 pm Pacific Standard Time.
• Opportunity: A long-term role with a boutique brand, balancing strategy with hands-on execution.

Note: No benefits package is included.