Growth Lead, Enterprise Demand Generation

Growth Lead, Enterprise Demand Generation

Spellbook is the leading AI copilot for transactional lawyers, designed to help legal teams draft, review, and negotiate contracts significantly faster and with greater precision. Trusted by over 4,000 law firms, in-house teams, and solo practitioners, Spellbook simplifies workflows and eliminates the complexities of everyday contract work. We are backed by prominent investors including Khosla Ventures and Thomson Reuters Ventures, and have recently secured $50 million in Series B funding.

This is an existing vacancy for a senior-level, permanent, remote role based in Canada.

About the Role

We are seeking a Growth Lead to spearhead Spellbook's enterprise demand generation efforts. You will be responsible for designing and executing programs that reach target buyers, create urgency, and directly contribute to revenue growth. This role requires a blend of strategic thinking and hands-on execution, focusing on building account-centric campaigns across multiple channels. You will collaborate closely with the Sales team to ensure marketing initiatives translate into meetings, opportunities, and closed deals. This is an ideal opportunity for an experienced demand generation professional who thrives on owning pipeline and revenue targets in a high-growth environment.

Key Responsibilities

• Develop and implement demand generation strategies specifically targeting enterprise accounts within legal departments, procurement teams, and law firms.
• Build and manage integrated, multi-channel campaigns encompassing email, webinars, events, paid media, content marketing, and outbound support.
• Create and scale Account-Based Marketing (ABM) programs for strategic accounts.
• Partner with Account Executives and Sales Development Representatives (SDRs) to align on target account strategies and develop campaigns that support strategic opportunities and expansion efforts.
• Launch executive roundtables, customer events, and webinar programs aimed at generating qualified meetings.
• Design and optimize nurture programs tailored to enterprise buying committees.
• Conduct experiments to enhance engagement, meeting generation, and pipeline creation.
• Improve marketing automation processes and campaign operations.
• Contribute to the definition of scalable demand generation processes as Spellbook continues to grow.
• Undertake other responsibilities and projects as required.

Requirements

• 4–8+ years of experience in B2B SaaS demand generation or growth marketing.
• Proven track record of owning pipeline and revenue targets and achieving measurable results in enterprise or mid-market sales motions.
• Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
• Strong analytical skills with a comfort level in working with funnel metrics.
• Excellent cross-functional collaboration abilities, particularly with Sales teams.
• Experience marketing to legal, compliance, procurement, or professional services buyers is a plus.
• Experience in a startup or high-growth environment is a plus.

What We Offer

• Autonomy and Flexibility: Embrace accountability in a flexible work environment where outcomes are prioritized, and you have the freedom to determine how to achieve them.
• Comprehensive Benefits: Access company-paid group benefits for you and your family, including a $1,000 allowance for mental health support.
• Generous Time Off: Enjoy a company holiday closure and generous paid time off throughout the year.
• Wellness and Family Support: Benefit from monthly paid meals, an annual wellness allowance, and parental leave top-ups.
• Equity: Receive competitive stock option grants as a pivotal early employee, securing your stake in our success.

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Spellbook is committed to creating an inclusive and supportive candidate experience. We are an equal opportunity employer and do not discriminate based on any protected category. We encourage individuals with disabilities to inform us of any accommodation needs during the interview process. Spellbook uses AI responsibly to support administrative and efficiency-focused aspects of our recruitment process, with all candidate evaluations and hiring decisions made by our team members.