On Trade Regional Key Account Manager Sicilia

About the Role

Brown-Forman is seeking an experienced On Trade Regional Key Account Manager to lead our business in the Sicilian market. This is a critical onsite role based in Catania, where you will be responsible for managing regional wholesalers, negotiating with local customers, and ensuring the successful execution of national plans within Sicily.

As an individual contributor, you will play a vital part in executing commercial strategies and collaborating with the sell-out structure to maximize results. This is a permanent position, reporting to the On Trade Manager.

Key Responsibilities

• Lead and manage the On Trade business in the Sicily region.
• Directly manage regional wholesalers.
• Negotiate with local customers.
• Ensure perfect execution of national commercial plans in Sicily.
• Collaborate with the sell-out structure to achieve optimal results.
• Execute commercial strategies effectively within the market.

Requirements

• Proven experience in Key Account Management.
• Strong sales and negotiation skills.
• Experience in developing and implementing commercial strategies.
• Experience in wholesaler management.
• Ability to work independently and as part of a team.
• Understanding of the On Trade channel.