General Manager Tampa Atlanta

General Manager - Remote (Tampa or Atlanta)

About Garage Beer:

Garage Beer is the fast-growing underdog in the light beer category, dedicated to making beer fun again. We're experiencing significant growth in social media engagement and distribution, proving that a no-jargon, no-ego approach to crisp, easy-drinking beer resonates with consumers. We believe in taking our product seriously, but not ourselves.

About You:

You are a dependable, self-aware, and collaborative individual who shows up for the moments that matter. You're easy to work with and understand that doing good work and having a good time go hand-in-hand. You don't need to be perfect; you just need to care about doing great work and enjoying the process.

About the Role

As a General Manager, you will provide strategic leadership for a multi-state territory, focusing on three key areas: culture building, revenue management, and establishing execution routines with your team and wholesale partners. Your ultimate goal is to drive P&L targets, including revenue, volume, and profit, through strong planning and execution of distribution, feature, and display initiatives. You will foster team capabilities and collaborate cross-functionally with national accounts, revenue management, field marketing, finance, and operations teams. A background in the beer or total alcohol beverage three-tier system is essential.

Key Responsibilities

Culture Building

• Foster a winning, family-like culture with a growth mindset, encouraging mutual support and pushing each other to succeed.
• Directly manage Area Sales Managers, Territory Sales Managers, and Field Sales Representatives, while also leading extended teams including key account managers, revenue and analytics managers, field marketers, and finance personnel within the geography.
• Lead through clear goals, metrics, and targets, supporting performance management and career development via regular one-on-one meetings, performance reviews, and talent management initiatives.
• Build strong relationships within the team, with partners across all tiers, and with external stakeholders.
• Ensure that selling beer remains a fun and engaging activity.

Revenue Management

• Partner with wholesalers, the revenue management team, and Garage Beer leadership to maximize revenue and margin for the organization.
• Adhere to the established revenue model with wholesaler partners and create value across all three tiers with Garage Beer brands.
• Deliver value for consumers, retail partners, wholesale partners, and Garage Beer at the intersection of value and price.

Establishing Routines

• Develop capabilities within your direct and expanded team, as well as with wholesale partners, to optimize marketplace execution.
• Drive critical routines including annual planning (distribution, volume, investment) and the execution of these plans through structured processes for independent distribution, chain mandate execution, feature enablement, and display execution.
• Ensure consistency in wholesaler execution, recognizing varied operational approaches and technologies while maintaining disciplined routines to maximize results.

Requirements

• Bachelor's degree or equivalent industry experience.
• 10+ years of experience in beverage, beer, distributor, supplier, or CPG sales.
• Proven track record of leading a team and driving sales growth.
• Technical proficiency, or the ability to quickly learn, various internal and external data sources (e.g., VIP, Karma, syndicated data, distributor reporting) to identify opportunities, generate insights, and present findings.
• This is a remote-based role requiring travel primarily within your defined multi-state region, with infrequent travel for company or industry events.

Bonus Points If You Have:

• Direct experience in the beer or alcohol category.
• A competitive, team-focused approach and thrive in collaborative environments.
• Experience building new markets and processes.
• A curious mindset that promotes learning and seeks unconventional solutions.

What We Offer

• Impactful Work: A fast-paced environment where your ideas can be implemented quickly.
• Our Culture: Join a team building a fast-growing beer brand in a fun and engaging atmosphere.
• Competitive Compensation:
  • Base salary range: $140,000 - $170,000 annually.
  • Incentive opportunities tied to annual achievements and sustained business results.
  • $1,000 monthly car allowance.
• Comprehensive Benefits:
  • 100% employer-paid premiums for medical, dental, vision, and short-term disability.
  • Access to voluntary benefits and an Employee Assistance Program (EAP).
• Flexible Time Off: A flexible Paid Time Off (PTO) policy for recharging, in addition to company-observed holidays.

Garage Beer is an equal opportunity employer committed to diversity and inclusion.