Performance Marketing Specialist (M/F) - Emerging Brands & Markets

Performance Marketing Specialist (M/F) - Emerging Brands & Markets

The Oberalp Group is a family-run business driven by management, dedicated to creating high-quality technical mountaineering products through its portfolio of six owned brands: Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt. As an exclusive partner for other sports sector brands, we leverage our extensive expertise in communication, sales, and image building. Our global team comprises over 1000 employees across 11 countries.

We are seeking a Performance Marketing Specialist to join our team in Bolzano. This role focuses on driving growth for our emerging brands and expanding into new markets.

Key Responsibilities

• Develop and execute performance marketing strategies for emerging brands and markets.
• Manage and optimize digital marketing campaigns across various channels.
• Analyze campaign performance, identify trends, and provide actionable insights.
• Collaborate with brand management teams to ensure marketing efforts align with brand objectives.
• Monitor and report on key performance indicators (KPIs) related to digital marketing and market expansion.

Requirements

• Proven experience in Performance Marketing and Digital Marketing.
• Familiarity with emerging markets and their unique challenges and opportunities.
• Experience in brand management is a plus.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Ability to work effectively in a dynamic, international environment.

What We Offer

• A permanent contract within a growing, international company.
• The opportunity to work with a portfolio of high-quality technical mountaineering products.
• A collaborative and dynamic work environment.
• The chance to shape the growth of emerging brands and markets.
• Onsite position in Bolzano, Italy.