Freelance Social Media Strategist

Freelance Social Media Strategist

Digital is seeking a talented and experienced Freelance Social Media Strategist to join our team. This remote role focuses on defining and executing a comprehensive social media growth strategy, with an emphasis on audience development, content strategy, short-form video, and paid social recommendations.

About the Role

You will be instrumental in shaping our social media presence across key platforms like Instagram and TikTok. While paid media recommendations are part of the role, the primary focus is on building an authentic, engaged community and a strong brand identity.

Key Responsibilities

• Develop and implement an audience growth strategy for Instagram, TikTok, and other relevant social platforms.
• Advise on content pillars, themes, and positioning to establish a distinctive social brand.
• Recommend strategies for Reels and short-form video, including content cadence and formats.
• Build and manage community engagement initiatives and foster creator/fan partnerships.
• Provide strategic recommendations for paid media campaigns (Meta Ads, TikTok, YouTube) aligned with brand growth objectives.
• Define target audiences and advise on segmentation and growth opportunities.
• Collaborate with filmmakers and internal teams to ensure social strategy aligns with broader brand objectives.

Requirements

• Proven experience in audience growth, social media strategy, and paid media, preferably for entertainment, media, or creator-led brands.
• Expertise with Instagram, TikTok, Meta (Facebook), and short-form video content.
• Strong understanding of community building and creator engagement strategies.
• Ability to operate independently as a freelance consultant while providing strategic guidance.
• US-based or a strong understanding of the US film and entertainment audience is preferred.

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