Head of Demand Generation (Remote)

Head of Demand Generation (Remote)

About Softr:

Softr is the first AI-native platform designed for building business applications, such as internal tools and client portals, without requiring any code. We launched in 2020 with a vision to empower one billion business users to create the tools they need, independently of developers or coding knowledge. Today, Softr powers over one million builders worldwide, including prominent companies like Netflix, Google, Stripe, UPS, and Clay, enabling them to build and run systems that drive their business operations. We are a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.

About the Role

We are seeking a highly motivated Demand Generation leader to own the entire pipeline function, from strategy and execution to team management. You will lead a team of two existing members and be directly accountable for transforming marketing investments into revenue. This is an opportunity to be at the forefront of technology, advance your career in a fast-growing, lean, and impact-driven company.

Key Responsibilities

• Define and achieve pipeline and Marketing Qualified Lead (MQL) targets.
• Develop and execute full-funnel strategies across paid channels, email marketing, lifecycle marketing, and campaigns.
• Manage budget allocation and performance reporting.
• Lead, manage, and develop a two-person demand generation team.
• Oversee marketing automation and attribution infrastructure.
• Collaborate closely with the sales team to ensure lead quality, smooth handoffs, and effective follow-through.

Requirements

• 6-8+ years of experience in B2B SaaS demand generation.
• A minimum of 2 years of team management experience, with a proven ability to coach and develop individuals.
• Demonstrated comfort in owning paid performance and systems, not just strategic planning.
• Strong analytical skills with the ability to build dashboards, interpret attribution data, and build a compelling budget case.
• Experience with Product-Led Growth (PLG) or a hybrid PLG/sales model is a strong advantage.
• Hands-on experience with HubSpot or equivalent marketing automation platforms, understanding when to automate and when to maintain simplicity.
• High sense of ownership and grit; you operate with a founder's mindset, proactively driving initiatives and seeing them through to completion.
• Excellent written communication skills, capable of briefing content teams, pitching to leadership, and crafting clear, effective copy.

What We Offer

• The opportunity to make a significant impact in a fast-growing company.
• Competitive salary and equity options.
• A fully remote work environment with a flexible schedule.
• A culture of high ownership with minimal bureaucracy, fostering a "get things done" mindset.
• Annual company retreats and team gatherings.
• The chance to build sales motions from the ground up and influence the company's trajectory.
• Direct collaboration with founders and the leadership team.
• Work with a product that is loved by over 1 million users.
• Be part of a well-resourced, profitable company backed by top investors.