Ad Creative Producer (iGaming / Social Casino)

About Ruby Labs

Ruby Labs is a leading tech company dedicated to creating and operating innovative consumer products across the health, education, and entertainment industries. Our forward-thinking teams are shaping the future of consumer-led products, and we are always seeking passionate individuals to join our dynamic environment. Learn more about our journey at https://rubylabs.com/about-us/.

About the Role

We are seeking a high-performance Ad Creative Producer with specialized experience in the iGaming, online casino, sweepstakes, or betting sectors. This is a critical performance marketing role where your creative output directly influences Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall revenue. You will be responsible for generating highly engaging ad concepts, leading rapid testing cycles, collaborating daily with User Acquisition Managers, optimizing creatives based on real-time data, and operating within a compliance-sensitive framework. You will report to the Ad Creative Lead and work closely with the User Acquisition team.

Key Responsibilities

• Lead the ideation and development of high-converting ad creatives, incorporating casino-native themes (e.g., jackpots, wins, bonuses, urgency, competition, FOMO), gameplay visuals, user-generated content (UGC) styles, and AI-generated assets.
• Ensure all creative content strictly adheres to sweepstakes regulations and ad platform policies.
• Execute rapid iteration of creative concepts based on performance data, maintaining a high production velocity for Meta and Google Display campaigns.
• Develop and implement systematic A/B testing frameworks, identify successful creative patterns, and scale top-performing assets.
• Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), formulate hypotheses based on observed trends, provide structured performance insights, and continuously refine messaging and creative hooks.
• Stay abreast of current iGaming and sweepstakes advertising trends, analyze competitor creatives and funnels, identify emerging angles in online casino advertising, and remain informed about compliance and policy updates.
• Collaborate closely with User Acquisition Managers, designers, and content creators to execute creative concepts, actively participate in brainstorming sessions, and contribute to the enhancement of internal creative systems.

Requirements

• A minimum of 3 years of experience in ad creative production with a demonstrable track record of creating high-performing performance ads.
• Proven experience within the iGaming, online casino, sweepstakes, or betting industries, including experience in compliance-sensitive or regulated advertising verticals.
• A strong understanding of the Meta and Google Ads ecosystems, with in-depth knowledge of performance metrics such as CPA, ROAS, and Lifetime Value (LTV).
• Experience in implementing structured creative testing frameworks and proficiency with AI tools for creative production, encompassing image, video, scripting, and editing.
• The ability to analyze data effectively and derive actionable insights to optimize creative performance.

Location

Ruby Labs operates within the Central European Time (CET) zone. We welcome applications from candidates located within approximately ± 4 hours of CET to ensure optimal collaboration and communication during standard working hours.

What We Offer

• Remote Work Environment: Enjoy the flexibility and autonomy of working from anywhere, promoting a healthy work-life balance.
• Unlimited Paid Time Off (PTO): Take the time you need to recharge and prioritize your well-being with our unlimited PTO policy.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off.
• Company-Provided MacBook: Enhance your productivity with a top-tier Apple MacBook provided to all employees.
• Flexible Independent Contractor Agreement: Benefit from flexibility, autonomy, and entrepreneurial opportunities, including potential tax advantages and reduced employment obligations. Learn more here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview?tab=t.0

Join our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

Our application review process typically takes 3 to 5 business days, though this may vary due to application volume. If your profile aligns with our needs, we will proceed with the following steps:

• Recruiter Screening (40 minutes)
• iGaming Creative Task Assignment
• Interview with Marketing Director (60 minutes)
• Interview with Product Manager (30 minutes)
• Final Interview with CEO & Co-Founder (30 minutes)

Life at Ruby Labs

At Ruby