Sr. Manager, SEO/AEO

Sr. Manager, SEO/AEO

Company: AssetWatch Location: Remote (USA) Contract: Permanent

AssetWatch provides an AI-driven industrial IoT condition monitoring platform that helps manufacturers protect critical equipment before failure. We combine wireless sensors with AI monitoring and expert engineers to deliver prescriptive recommendations, reducing unexpected failures and unplanned downtime. As we enter a new phase of rapid growth, we are seeking a Sr. Manager, SEO/AEO to build and own our organic channel.

About the Role

This is a unique opportunity to build the organic channel from the ground up and transform it into a compounding pipeline asset. You will own the entire roadmap, from keyword architecture and AEO content structure to technical SEO requirements. You will work closely with our Webmaster for implementation and our Content Manager to execute your briefs. This is a hands-on role where you will be responsible for analyzing performance data daily, understanding its implications, and driving strategy to achieve consistent, qualified pipeline on a repeatable basis. You will also be our internal expert on Answer Engine Optimization (AEO), ensuring AssetWatch is cited in AI-generated answers across emerging platforms.

Key Responsibilities

• Pipeline & Revenue Accountability: Own targets for organic-sourced Marketing Qualified Leads (MQLs), pipeline value, and influenced revenue. Develop and maintain a living roadmap detailing the path from the current organic baseline to consistent pipeline contribution. Provide monthly performance reports and quarterly roadmap updates, connecting rankings and clicks to revenue.
• Keyword Architecture & Search Strategy: Develop comprehensive keyword architecture across target verticals and product pillars, mapped to buyer stage, search intent, and conversion potential. Analyze the "voice of search" for reliability engineers and plant managers to inform content strategy. Implement competitive displacement strategies.
• AEO / Generative Engine Optimization: Define schema markup requirements, question-answer content frameworks, and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) build plans to ensure authoritative presence in AI-generated answers. Monitor AI citations across platforms like Google AI Overview, ChatGPT, and Perplexity, identifying and closing gaps. Create structured content briefs for AEO-optimized assets.
• Technical SEO: Provide technical SEO specifications to the Webmaster, focusing on Core Web Vitals, schema implementation, crawl/indexing health, internal link architecture, and JavaScript rendering. Conduct ongoing technical audits, prioritizing fixes by pipeline impact. Manage crawl budget, perform log file analysis, and monitor indexing health.
• Content Strategy & Briefing: Map keywords to content across the full funnel (awareness, consideration, bottom-funnel). Create detailed content briefs for the Content Manager, including topic, target keyword cluster, search intent, required schema, internal linking, and conversion calls-to-action. Review content performance to identify updates or consolidation needs.

Requirements

• 5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company.
• Demonstrated obsession with performance data, with a daily routine of checking Search Console, rankings, and organic conversion metrics.
• Proven track record of connecting search performance to pipeline, with the ability to demonstrate the funnel from keyword to closed deal.
• Deep technical SEO fluency, including schema markup, Core Web Vitals, crawl budget, log file analysis, and JavaScript rendering issues.
• Documented keyword research results expressed in business terms (e.g., pipeline influenced, demo requests generated).
• Familiarity with AEO/GEO and an understanding of how AI search is reshaping B2B buyer discovery.
• Strong analytical skills, proficient in Google Search Console, SEMrush or Ahrefs, GA4, and Salesforce or HubSpot attribution.

Preferred Qualifications

• Experience in industrial, manufacturing, or IIoT markets.
• Experience briefing and managing content writers to SEO standards that drive pipeline.
• Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models.
• Experience building search from scratch in a market-creation or category-definition phase.

You'll Thrive Here If...

• Your first instinct is to analyze performance data daily.
• You measure success by pipeline and revenue influence.
• You can clearly articulate the connection between strategy and results.
• You enjoy owning complex problems end-to-end.
• You are comfortable using data to advocate for strategic changes.
• You think in systems and understand how different components work together.
• You are energized by defining and shaping a new market.

What We Offer

AssetWatch is a remote-first company committed to employee well-being and growth. We offer:

• Competitive compensation package including stock options
• Flexible work schedule
• Comprehensive benefits, including retirement plan match
• Opportunity to make a significant impact
• Work with a dynamic and growing