Marketing Coordinator

Marketing Coordinator

Company: Rocky Talkie Location: Colorado, United States (Onsite) Contract: Permanent Salary: $70,000 - $80,000 annually, plus performance-based bonus

About Rocky Talkie

Rocky Talkie, founded in 2019, is a rapidly growing company in the handheld radio industry, known for its signature backcountry radio designed for climbers and skiers. We are dedicated to creating durable, high-performance, and easy-to-use products for the backcountry and are committed to supporting our customers. Our products are trusted in extreme conditions by outdoor enthusiasts and commercial users alike. We are a small, passionate team with a deep understanding of our customers and outdoor communications, driven by the belief that better backcountry communication saves lives. We also donate $2 from every radio sold to search-and-rescue teams.

The Opportunity

Rocky Talkie is seeking a highly organized and detail-oriented Marketing Coordinator to join our team. This role is ideal for someone who excels at bringing complex projects to life and ensuring flawless execution. You will collaborate closely with brand, creative, product, and operations teams, as well as external partners, to coordinate and execute marketing initiatives that drive customer acquisition and retention.

This position focuses on four core areas: campaign management, website and marketplace management, project management and coordination, and performance reporting. Success in this role requires a blend of strategic thinking and exceptional project management skills, with a proactive, entrepreneurial approach to problem-solving and contributing wherever needed.

Key Responsibilities

• Campaign Management:
  • Coordinate with internal teams and agency partners to plan and execute marketing campaigns across paid media, email, affiliate, and partner channels.
  • Manage promotional calendars and campaign timelines for multiple concurrent initiatives.
  • Coordinate the development and delivery of creative assets.
  • Ensure campaigns launch on schedule and align with business objectives.
• Website & Marketplace Management:
  • Maintain, optimize, and merchandise digital storefronts across Shopify, Amazon, and other channels.
  • Coordinate updates to product pages, landing pages, promotional content, and merchandising.
  • Ensure product information, imagery, and messaging are accurate and up-to-date.
  • Support the creation, testing, and optimization of website content to improve customer experience and conversion rates.
  • Manage updates to Amazon listings, A+ content, and other marketplace assets.
  • Monitor website and marketplace performance to identify issues and opportunities.
• Project Management & Coordination:
  • Manage systems, processes, and project workflows to ensure marketing team efficiency.
  • Identify opportunities to improve team processes and communication.
  • Proactively identify potential roadblocks and communicate risks.
  • Coordinate external agencies, freelancers, and vendors to ensure timely project completion.
• Reporting & Insights:
  • Maintain regular reporting cadences and marketing performance dashboards.
  • Analyze campaign, website, and sales performance to identify trends and opportunities.
  • Conduct competitor research and monitor market activity.
  • Translate data into clear recommendations and actionable insights.

What We Offer

• Healthcare Plan (Medical, Dental, and Vision)
• Retirement Plan with Matching
• Paid Time Off (Vacation, Sick, and Holidays)
• Paid Family Leave (Maternity, Paternity)
• Paid Short Term & Long Term Disability
• Performance-Based Bonus
• Rocky Talkie gear to fuel your adventures!

Requirements

• 2-5+ years of experience in marketing, project management, e-commerce, or related roles.
• Experience coordinating and executing multi-channel marketing campaigns.
• Strong organizational and project management skills.
• Proven attention to detail and follow-through across multiple concurrent initiatives.
• Comfort working cross-functionally and driving projects to completion.
• Excellent written and verbal communication skills.
• Experience working with marketing analytics, reporting tools, and performance data.
• Experience with platforms such as Shopify, Amazon Seller Central, Google Analytics (GA4), and email marketing platforms is a plus.
• Experience in consumer electronics, the outdoor industry, e-commerce, or technical products is a plus.

Applications will be reviewed on a rolling basis until June 21, 2026, or until the position is filled.