Director, Earned and Owned Strategy (SEO and Content)

Director, Earned and Owned Strategy (SEO and Content)

Company: Wpromote Location: Remote (USA) Contract: Permanent Salary: $118,000 - $130,000 per year

Wpromote is seeking an experienced Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives. This role focuses on local strategy and multi-location businesses, driving discoverability and measurable growth within evolving AI-driven search environments.

About the Role

As an individual contributor reporting to the Senior Director, Earned & Owned Strategy, you will oversee integrated Earned & Owned programs. Your responsibilities will span SEO, Content Marketing, and broader strategic initiatives. You will be instrumental in strengthening client visibility and evolving their presence in AI search.

Key Responsibilities

• Leading Enterprise Client Strategy & Growth:
  • Serve as the executive strategic lead for key accounts, ensuring client success.
  • Develop integrated earned strategy plans encompassing SEO, Local SEO, Content Marketing, AI Search, and Digital Experience.
  • Provide strategic direction to channel managers.
  • Translate complex business objectives into actionable roadmaps that drive measurable performance outcomes.
  • Lead local strategy initiatives, including local discoverability, Google Business Profile optimization, and localized content frameworks.
• Driving AI-Era Search Leadership:
  • Oversee strategic frameworks for AI Search readiness, optimizing content and technical foundations for emerging search experiences.
  • Integrate AI-driven insights into forecasting, prioritization, and creative planning across Earned channels.
• Collaborating Across Teams:
  • Partner with client and internal channel and analytics teams to enhance operational workflows and reporting automation.
  • Lead cross-functional planning for key content activations.
  • Provide executive-level oversight of campaign ideation, launch, and measurement to ensure excellence in execution.
• Accelerating Growth:
  • Identify and capture new organic growth opportunities across search and local search ecosystems.
  • Support business development through executive presentations, thought leadership, strategic consulting, and identifying expansion opportunities.

Requirements

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role or brand-side organization.
• Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration.
• Working experience with Web Analytics and SEMRush or similar SEO platforms.
• Proven success managing large-scale, enterprise search and content transformation initiatives.
• Deep understanding of AI Search evolution and organic discoverability trends.
• Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly.
• Strong cross-functional collaboration skills with the ability to unify teams across channels.
• Exceptional presentation and executive communication skills; confident advising senior client leadership.

What We Offer

• Remote-first culture
• Unlimited Paid Time Off (PTO)
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options (within most US states)
• 100% paid parental leave
• 401(k) matching
• Comprehensive benefits package including Medical, Dental, Vision, Life, and Pet Insurance
• Sponsored life insurance
• Short-Term Disability insurance and additional voluntary insurance options
• Annual Class Pass credits and more

This position is not eligible for immigration sponsorship. Wpromote is committed to fostering a diverse and inclusive workplace.