Creative Director, Brand Marketing

Creative Director, Brand Marketing

Company: Chime Location: Remote (USA) Contract: Permanent Salary: $201,000.00 - $279,000.00+

About the Role

Chime is seeking an experienced Creative Director to develop brand-defining campaigns. This role is responsible for shaping the creative vision, crafting captivating narratives, and executing innovative marketing strategies across various channels, including TV, social activations, and brand partnerships. The ideal candidate will have a strong background in creative agency work, a proven track record of delivering impactful campaigns, and the ability to lead a talented team of art directors, designers, and copywriters.

You will be comfortable pitching bold, top-of-funnel brand campaigns while also understanding the importance of the full marketing funnel. You should be able to develop creative ideas that build awareness, drive consideration, and support conversion, ensuring campaigns are not only culturally resonant and brand-defining but also strategically connected to business objectives across every stage of the customer journey.

The base salary offered for this role will begin at $201,000.00 and go up to $279,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

Key Responsibilities

• Create a vision for the Chime brand that translates into powerful and authentic storytelling to drive awareness and consideration.
• Develop and execute a creative vision for the brand's look and feel through integrated marketing campaigns, TV, activations, social campaigns, and partnerships across all channels.
• Champion bold ideas and creative approaches to tell Chime’s stories and connect more deeply with Chime’s members.
• Oversee the end-to-end creative process, from concept development to final execution, ensuring alignment with the company's brand values and marketing objectives.
• Collaborate with marketing leads to create integrated campaigns that resonate with target audiences.
• Provide strategic direction and leadership to a team of art directors, designers, and copywriters, fostering an environment of creativity, innovation, and collaboration.
• Lead creative brainstorming sessions, providing clear guidance, feedback, and inspiration to generate impactful ideas.
• Manage relationships with external creative agencies, production houses, and media partners to ensure high-quality execution of campaigns.
• Stay current with industry trends, emerging technologies, and best practices to ensure creative work is fresh and relevant.
• Maintain a strong understanding of our consumer base, market trends, and competitor landscape to inform creative strategies.
• Inspire commitment, loyalty, pride, and spirit within the organization, supporting Chime as a great place to work.

Requirements

• A deep passion for building brands with a results-oriented mindset.
• 8+ years in creative leadership, with at least 5 years in a leadership position building brand-level work.
• Deep understanding of advanced AI tools to support the creative process.
• Bachelor's degree in Marketing, Advertising, Design, Copywriting, or a related field.
• Proven experience working in a creative agency environment, with a strong portfolio of consumer-facing campaigns, including TV spots, digital, and partnership initiatives.
• Demonstrated ability to develop creative concepts that drive engagement and brand loyalty.
• Strong leadership skills with the ability to inspire, mentor, and lead a small creative team.
• Excellent communication and presentation skills, with the ability to articulate creative ideas and concepts to stakeholders.
• Experience managing cross-functional teams and collaborating with external partners.

About Chime

At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. We are a team of problem solvers, dreamers, and builders with one shared obsession: our members.

What We Offer

• Competitive salary based on experience.
• Bonus and competitive equity package.
• Comprehensive benefits package including medical, dental, vision, life, and disability insurance.
• 401k match.
• Generous vacation policy and company-wide paid days off.
• Annual wellness stipend.
• Paid parental leave.
• Access to family planning tools with lifetime reimbursement for eligible services.
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.

Chime is proud to be an Equal Opportunity Employer. We are committed to building a diverse team and fostering an inclusive environment.