Director, Marketing Analytics

Director, Marketing Analytics

Company: Chime Location: Remote (USA) Contract: Permanent Salary: $217,000 - $300,000+

About the Role

Chime is seeking a visionary Director of Marketing Analytics to lead and scale our Marketing Analytics function during a significant growth phase. This role is pivotal in defining how marketing analytics drives business strategy. You will lead a high-performing team, leveraging descriptive analytics, modeling, and experimentation to provide strategic guidance to Marketing and Executive leadership on optimal investment strategies for maximum impact.

Key Responsibilities

• Drive tangible business outcomes, focusing on delivering impactful results rather than theoretical analyses.
• Establish and execute the vision and strategy for the Marketing Analytics team.
• Lead, mentor, and grow a team of marketing analysts, promoting high standards of technical rigor and business impact.
• Prioritize team workload and enhance team processes, potentially utilizing AI.
• Oversee the company's marketing reporting and analysis across paid, owned, and integrated channels, covering acquisition, activation, engagement, retention, and Lifetime Value (LTV).
• Develop scalable reporting infrastructure and self-serve tools to enhance marketing velocity and accountability.
• Utilize Marketing Mix Modeling (MMM), experimental, and quasi-experimental methodologies to estimate incremental impact.
• Translate complex analyses into clear, persuasive recommendations for executive leadership.
• Collaborate with Marketing, Finance, and Product leadership to inform budget allocation and investment strategies.

Requirements

• 10+ years of experience in analytics or a related quantitative field, with at least 8 years specifically in Marketing Analytics within a B2C technology company.
• A results-oriented mindset with a strong bias for action, clarity, and high standards.
• Exceptional stakeholder management skills, with proven experience influencing senior leadership and cross-functional executives.
• A demonstrated track record of using data to drive measurable business impact within a consumer-facing marketing team.
• Experience with brand and performance marketing, understanding how these functions operate.
• Proven experience leading and developing high-performing analytics teams, with a history of elevating talent and fostering a strong team culture.
• Deep expertise in marketing measurement, including attribution modeling, media mix modeling, causal inference, and customer lifetime value modeling.
• Strong SQL proficiency and experience working with large-scale data warehouses.
• Proficiency in BI and visualization tools (e.g., Looker, Tableau, PowerBI) and experience improving data accessibility across organizations.
• Solid statistical foundation (e.g., hypothesis testing, predictive modeling, experimental design) and experience with Python.

What We Offer

• A competitive base salary ranging from $217,000 up to $300,000, with potential for higher based on location, skills, qualifications, and experience.
• Eligibility for bonus and a competitive equity package.
• Comprehensive benefits package for full-time employees, including medical, dental, vision, life, and disability insurance.
• 401k match.
• Generous vacation policy and company-wide paid days off.
• Annual wellness stipend.
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
• Access to Maven, a family planning tool, with lifetime reimbursement for fertility treatments, adoption, and more.
• Opportunities for professional development and to join an experienced team in FinTech.
• A challenging and fulfilling opportunity to help millions of people achieve financial progress.