Retail Events Specialist

About the Role

Max Mara is seeking a dedicated and experienced Retail Events Specialist to join their team in Re, Provincia di Verbano-Cusio-Ossola. This full-time, permanent onsite position is an exciting opportunity to contribute to customer retention and brand engagement within the luxury retail sector.

Key Responsibilities

As a Consumer Engagement Specialist, you will be responsible for:

• Designing, developing, and monitoring a comprehensive plan of activities focused on increasing the retention of existing customers.
• Developing strategies to attract new potential target customers by communicating the brand's values effectively.
• Managing the annual investment budget, allocating funds across different markets.
• Analyzing customer insights to contribute to the development of a Customer Relationship Management (CRM) strategy.
• Identifying customer segments most receptive to retention and acquisition activities.

Requirements

The ideal candidate will possess:

• Proven experience in customer retention strategies.
• A strong understanding of CRM strategy and implementation.
• Demonstrated ability in consumer engagement initiatives.
• Experience with budget management.
• Skills in market analysis.