Product Marketing Manager

Product Marketing Manager

Company: Dainese Location: Vicenza, Italy

Dainese is seeking a motivated and experienced Product Marketing Manager to join our team in Vicenza. This onsite role is ideal for a mid-level professional with a strong background in product marketing and a passion for understanding consumer needs and market trends.

About the Role

As a Product Marketing Manager, you will play a crucial role in shaping the future of our product offerings. You will be responsible for identifying consumer needs, analyzing market dynamics, and developing strategic product plans that align with the company's long-term vision.

Key Responsibilities

• Identify consumer needs and anticipate future market trends.
• Collaborate with the Category Manager to align on the long-term strategic vision for product categories.
• Conduct qualitative and quantitative analyses of the product market, competitors, and end-users.
• Define product ranges and develop business plans for presentation to the Category Manager.
• Define product and collection inputs based on market insights and strategic goals.
• Coordinate with the Research & Development (R&D) Department to ensure the correct execution of the range plan, adhering to specifications and timelines.
• Manage product output and related processes.

Requirements

• Proven experience in Product Marketing.
• Strong skills in Market Analysis.
• Experience in developing Business Plans.
• Familiarity with R&D processes.
• Proficiency in Category Management principles.
• Excellent analytical and strategic thinking abilities.
• Strong communication and collaboration skills.