Script Writer

Script Writer

Company: Martell Media Location: Remote Contract: Permanent Salary: $60,000 - $70,000 CAD

About Martell Media

Martell Media is dedicated to building people, brands, and ventures that create meaningful impact. Through our four companies, we combine audience insights, operational expertise, and strong execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI. Founded by serial entrepreneur Dan Martell, we foster a culture that values leadership, growth, and simplicity. We aim to attract world-class talent and align individuals with roles where their impact is greatest. When you apply to Martell Media, you will be considered for all open positions across our companies.

About the Role

The Script Writer is the voice behind Martell Media's written content, responsible for crafting copy, captions, scripts, and written assets that perform across all platforms and content formats. This role requires the ability to write in distinct brand voices without resorting to generic or AI-generated content. The ideal candidate is a strategic creative who understands the impact of every word in shaping a powerful brand.

Beyond social media copy, the Writer will contribute to long-form scripts, newsletters, email campaigns, promotional copy, and any written asset related to brand communication or content performance. You will work closely with the Social Producer and Creative Producer to ensure written content aligns with visual direction, platform strategy, and audience expectations.

This position focuses on maintaining brand consistency while intelligently integrating AI tools to enhance output, accelerate ideation, and improve workflow efficiency without compromising quality or authenticity. The Writer reports directly to the Creative Producer and can work fully remotely.

Key Responsibilities

• Social Copy & Captions:
  • Write platform-native captions for Instagram, LinkedIn, TikTok, X, YouTube, and Threads.
  • Develop compelling hooks, calls-to-action (CTAs), and caption structures that drive engagement and retention.
  • Adapt tone, structure, and formatting based on platform-specific best practices.
  • Maintain a strong and consistent brand voice across all channels.
• Script & Long-Form Writing:
  • Write or refine scripts for YouTube episodes, short-form videos, and branded content.
  • Develop repeatable written frameworks for recurring content formats and series.
  • Support the Creative Producer with written briefs, outlines, and episode structures.
  • Write titles, descriptions, and metadata optimized for SEO, ASO (App Store Optimization), and GEO (Geographic Optimization) discoverability.
• Promotional & Campaign Copy:
  • Write copy for episode launches, campaigns, newsletters, and promotional initiatives.
  • Collaborate with the marketing team to align messaging with funnel strategy and campaign goals.
  • Support paid ad creative copy when needed, in collaboration with marketing.
  • Work alongside the internal PR team and communications manager on quotes and external communications.
• Brand Voice & Standards:
  • Maintain and evolve brand voice guidelines.
  • Build and manage a living brand voice library, including signature phrases and messaging references that support scalable, authentic content creation.
  • Ensure all written output from internal teams, contractors, and vendors aligns with established brand standards.
  • Identify off-brand messaging and provide clear corrective direction.
• AI Integration:
  • Utilize AI tools to accelerate first drafts, generate variations, and test hooks or messaging angles.
  • Build and maintain prompt libraries and writing systems that improve team efficiency.
  • Identify opportunities where AI can reduce low-value writing tasks without sacrificing quality or brand integrity.
• Cross-Team Collaboration:
  • Work closely with the Social Producer to align captions with video content and visual framing.
  • Coordinate with the design team to ensure copy and visuals work cohesively.
  • Collaborate with the Creative Producer on voice direction, content priorities, and writing standards.

Requirements

• 5+ years of experience in copywriting, content writing, or brand writing for digital media or personal brands.
• Proven ability to write in multiple distinct voices while maintaining authenticity and quality.
• Strong understanding of social platform behavior and high-performing copy formats.
• Experience writing video scripts, captions, newsletters, and long-form content at scale.
• Exceptional attention to detail with a strong sense of clarity, rhythm, and persuasion.
• Comfortable operating in a fast-paced, deadline-driven environment with multiple concurrent projects.
• Proficiency with AI writing tools such as ChatGPT, Claude, Jasper, or equivalent platforms, or a demonstrated drive to integrate AI into daily workflows.
• Strong collaborator who takes direction well and communicates creative feedback clearly.

What We Offer