(Senior) Performance Marketing Manager - Paid Social (all genders)

(Senior) Performance Marketing Manager - Paid Social

Company: mammaly Location: Berlin Contract: Permanent Work Model: Hybrid

About mammaly

mammaly is on a mission to promote healthy and happy dogs by developing premium supplements that contribute to a long and good life for our canine companions. Founded in 2020, mammaly has quickly become the leading pet supplement startup in Germany. We are driven by a commitment to animal welfare, developing innovative solutions to enhance the health and quality of life for dogs. Furthermore, we uphold high social and ecological standards, evidenced by our certification as a B Corp company in 2023.

Our vision for 2028 includes making over 1,000,000 dogs healthier and happier daily, building the best dog supplement portfolio for over 30 specific canine health concerns, and achieving clear market leadership in Europe.

To achieve this vision, we are expanding our Acquisition Team with a strong focus on scalable, profitable new customer acquisition. Paid Social is a key growth driver for us.

About the Role

We are seeking an ambitious (Senior) Performance Marketing Manager to join our Acquisition Team. You will play a crucial role in scaling our Meta campaigns with a primary focus on profitable new customer acquisition. This role requires a deep understanding of the entire funnel, from the initial ad click to checkout, and the ability to identify specific optimization levers. You will be instrumental in developing and optimizing direct response funnels, with a particular emphasis on long-form formats like Video Sales Letters (VSLs).

Key Responsibilities

• Independently scale our Meta campaigns with a clear focus on profitable new customer acquisition.
• Analyze the entire funnel, from ad click to checkout, identifying concrete optimization opportunities (Hook, Angle, Offer, Landing Page, User Experience, Trust Elements, Checkout).
• Develop and optimize scalable direct response funnels, with a strong focus on long-form formats like VSLs.
• Strategically develop our creative strategy beyond static ads and UGC, with a clear view on the future of D2C performance.
• Collaborate closely with Direct Response Copy, Creative Strategy, and CRO teams to rapidly test and iteratively improve performance hypotheses.
• Build and develop a structured creative testing framework (Hooks, Angles, Mechanisms, Objection Handling).
• Drive performance using data, focusing on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and funnel metrics.
• Conduct continuous market, competitor, and US research to identify performance trends early.

Requirements

• Minimum of 2 years of hands-on experience in Paid Social Advertising, specifically with Meta Ads.
• Minimum of 2 years of experience in E-commerce, ideally within the supplements, beauty, or cosmetics sector.
• Solid understanding of Direct Response Marketing and performance funnels.
• Ability to derive concrete hypotheses and tests from data analysis.
• Understanding of the importance of static ads and UGC, with an awareness of the growing significance of long-form formats like VSLs in D2C.
• Experience in conceptualizing or strategically developing performance creatives.
• Structured, independent, and solution-oriented work approach.
• Fluent in both German and English.

Nice-to-Haves

• Experience with long-form/VSL funnels.
• Experience with subscription models or high Average Order Value (AOV) products.
• Experience with Figma, Canva, or other creative tools.
• Experience with TikTok Paid advertising.

What We Offer

• Flexible Working: Design your workday with 100% flexibility, ensuring team workflow and goal achievement.
• Home Office Setup: Receive all necessary equipment for remote work, with your choice of a high-end Mac or Windows setup.
• Hybrid Work Model: Choose to work from home or our comfortable Berlin office.
• Berlin Office Perks: Our office is designed to be as cozy as your living room, offering complimentary coffee, tea, snacks, fresh fruit, and breakfast cereals.
• Meaningful Work: Contribute to making pets' lives longer and happier through healthy nutrition.
• Employee Benefits: Enjoy a 75% employee discount on orders up to €100 per month, company pension plan (Betriebliche Altersvorsorge), company health insurance (Betriebliche Krankenversicherung), and more.

Diversity & Inclusion

mammaly fosters a diverse and inclusive workforce where equal opportunity is a core part of our company culture. We welcome individuals regardless of ethnicity, cultural background, gender, nationality, religion, disability, or sexual orientation. We encourage you to bring your whole self to work, embracing your unique background, style, relationships, and beliefs.