Digital Marketing Experience Manager

About the Role

Barilla, a global leader in the food industry, is seeking a passionate and visionary Digital Marketing Experience Manager to join our team in Parma, Italy. With a rich history dating back to 1877, Barilla has grown from a small Italian shop into a renowned international group present in over 100 countries. We are committed to progress, excellence, and delivering beloved brands to consumers worldwide.

Key Responsibilities

As a Digital Marketing Experience Manager, you will play a crucial role in shaping and executing our digital marketing strategies. Your responsibilities will include:

• Developing and implementing innovative digital marketing initiatives.
• Managing and enhancing the overall customer experience across digital touchpoints.
• Contributing to brand management efforts within the digital space.
• Leveraging insights from the food industry to inform marketing strategies.
• Potentially engaging in global leadership activities related to digital marketing.

Requirements

We are looking for a candidate with a strong background in:

• Digital marketing principles and practices.
• Experience management and customer journey optimization.
• Brand management, particularly in a digital context.
• A passion for and understanding of the food industry.
• Proven ability to contribute to global leadership initiatives.

What We Offer

Join a dynamic and internationally recognized company where your passion and vision can drive significant impact. You will be part of a team dedicated to excellence and progress, working with a portfolio of 22 beloved brands. This is an opportunity to contribute to the success of a world-leading food company.