Marketing Data Analyst – Growth Marketing & Data Analytics

Marketing Data Analyst – Growth Marketing & Data Analytics

Company: Truelogic Location: LATAM (Remote) Contract Type: Contract Seniority: Mid-Level

About Truelogic

Truelogic is a leading provider of nearshore staff augmentation services, headquartered in New York. For over two decades, we have been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of over 600 highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects.

By applying for this position, you are taking the first step toward joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future.

Our Client

Our client is a rapidly growing, high-impact organization in the digital space, with a strong focus on data-driven growth and media optimization. Their marketing, engineering, and growth analytics teams leverage a modern data stack to manage high-volume digital spend across major global advertising networks. They are currently augmenting their growth marketing team to maintain operational velocity and continuity during a temporary leave, with a strategic view toward long-term platform expansion.

About the Role

The Marketing Data Analyst is a high-agency, mid-level contractor responsible for analyzing, tracking, and optimizing paid media investments across SEM, Meta, and TikTok. Reporting to the Senior Director of Growth Marketing, you will partner directly with Digital Campaign Managers and external agency teams to combine external advertising platform data with internal business databases. This role requires a self-directed analyst who can quickly integrate into an existing modern data stack, maintain conversion API pipelines, and utilize advanced SQL and dbt to synthesize complex datasets into clear, actionable budget recommendations for non-technical leadership.

Key Responsibilities

• Channel Performance Reporting: Own regular performance tracking across SEM, Meta, and TikTok, monitoring core metrics (CAC, CPA, ROAS) and flagging critical channel shifts.
• Dashboard & Model Maintenance: Maintain and update business intelligence dashboards in Sigma and optimize underlying data models using dbt and GitHub.
• Conversion Pipeline Oversight: Monitor, maintain, and troubleshoot conversion API pipelines across Meta, Google, and TikTok to ensure data reliability.
• Media Spend Optimization: Combine external marketing data with internal business databases to generate detailed analyses, advising channel managers on budget allocation.
• Insight Communication: Synthesize intricate channel performance data into clear, concise, and actionable strategic recommendations for stakeholders and executive leadership.

Requirements

Must-Have Technical Expectations & Core Skills:

• Mid-Level expertise with the proven ability to operate independently.
• Strong, advanced SQL skills.
• Hands-on experience building and maintaining dbt models using GitHub.
• Direct experience building, updating, and maintaining modern data dashboards within Sigma.
• Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social) and in-platform measurement.
• Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments.
• Excellent English communication skills with a track record of translating technical metrics into clear business insights for non-technical teams.

Nice-to-Have:

• Previous analytical experience within the Financial Services industry.
• Experience accelerating coding workflows using next-gen development utilities (e.g., Claude Code, Cursor, Codex).

Engagement Details:

• Commitment: Full-time (8 hours/day, 5 days/week) operating on US East Coast (EST) or West Coast (PST) time zones.
• Duration: Initial 3-month contract (paternity leave cover) with a high probability of long-term extension.
• Start Date: Immediate (Targeting within the next 1-2 weeks).

What We Offer

• 100% Remote Work: Enjoy the freedom to work from a location that helps you thrive, requiring only a laptop and reliable internet.
• Highly Competitive USD Pay: Earn excellent, market-leading compensation in USD.
• Paid Time Off: Policies designed to ensure you have the chance to unwind and recharge.
• Work with Autonomy: Manage your time effectively, focusing on results.
• Work with Top American Companies: Grow your expertise on innovative, high-impact projects with industry-leading U.S. companies.

Why You’ll Like Working Here

• A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams.
• Diverse, Global Network: Connect with over 600 professionals in 25+ countries