Brand Activation Specialist Blackroll

About the Role

Oberalp AG, a family-owned business renowned for creating high-quality technical mountaineering products, is seeking a Brand Activation Specialist for their Blackroll brand. As an exclusive partner for sports sector brands, Oberalp leverages its expertise in communication, sales, and image building. This is a permanent, onsite position based in Bolzano, Italy.

Key Responsibilities

• Develop and execute brand activation strategies.
• Contribute to marketing and communication initiatives.
• Support sales efforts through brand-focused activities.
• Enhance brand image and presence.

Requirements

• Proven experience in Brand Activation.
• Strong understanding of Marketing principles.
• Excellent Communication skills.
• Familiarity with Sales processes.
• Experience in Image Building.
• Mid-level seniority.

About Oberalp AG

The Oberalp Group is a dynamic, family-run business that has established itself as a leading creator of technical mountaineering products. We proudly manage a portfolio of six distinct brands: Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt. Beyond our own brands, we serve as exclusive partners for other sports sector companies, offering our comprehensive expertise in communication, sales, and image building. Our global team comprises over 1000 employees across 11 countries, united by a shared passion for adventure and innovation.