(Senior) Paid Social Media Manager (all genders)

About mammaly

mammaly's mission is to promote healthy and happy dogs through premium supplements. Founded in 2020, we are the leading pet supplement startup in Germany, dedicated to improving the health and quality of life for dogs with innovative solutions. We are committed to high social and ecological standards and are a certified B Corp company since 2023.

Our vision for 2028 includes making over 1,000,000 dogs healthier and happier daily, building the best dog supplement portfolio for over 30 canine health concerns, and achieving clear market leadership in Europe.

To achieve this vision, we are expanding our Acquisition Team with a focus on scalable, profitable new customer acquisition, where Paid Social is a key growth driver. Our ambition is to build the best media buying team in Germany, elevate UGC, Direct Response, and VSL funnels, and drive scalable new customer acquisition with a clear CAC logic and profitability focus. We are heavily investing in creatives, funnels, infrastructure, testing, and talent. If you want to actively dominate a market as part of an ambitious team, read on.

This is a permanent, hybrid role (40 hours/week) based in Berlin, with the option for remote work.

Key Responsibilities

• Independently scale Meta campaigns with a clear focus on profitable new customer acquisition.
• Analyze the entire funnel from ad click to checkout, identifying specific optimization levers (hook, angle, offer, landing page, UX, trust elements, checkout).
• Develop and optimize scalable Direct Response funnels, with a strong emphasis on long-form formats like Video Sales Letters (VSLs).
• Strategically advance our creative strategy beyond static and UGC, with a clear view on the future of D2C performance.
• Collaborate closely with Direct Response Copy, Creative Strategy, and CRO teams to rapidly test and iteratively improve performance hypotheses.
• Build and develop a structured creative testing framework (hooks, angles, mechanisms, objection handling).
• Drive performance using data, focusing on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and funnel metrics.
• Conduct continuous market, competitor, and US research to identify performance trends early.

Requirements

• Minimum 2 years of hands-on experience in Paid Social Advertising (Meta).
• Minimum 2 years of experience in E-commerce, ideally in the supplements, beauty, or cosmetics sector.
• Solid understanding of Direct Response Marketing and performance funnels.
• Ability to derive concrete hypotheses and tests from data analysis.
• Understanding of the importance of static ads and UGC, and recognition of the future role of long-form formats like VSLs in D2C.
• Experience in conceptualizing or strategically developing performance creatives.
• Structured, independent, and solution-oriented work approach.
• Fluent in German and English.

Nice-to-Haves

• Experience with long-form/VSL funnels.
• Experience with subscription models or high Average Order Value (AOV) products.
• Experience with Figma, Canva, or other creative tools.
• Experience with TikTok Paid advertising.

What We Offer

• 100% flexible working hours, with a focus on team workflow and goal achievement.
• Provision of all necessary equipment for remote work, including a choice between a high-end Mac or Windows setup.
• The flexibility to work from home or our office in Berlin.
• A comfortable office environment in Berlin with complimentary coffee, tea, snacks, fresh fruit, and breakfast cereals.
• The opportunity to contribute to a meaningful mission focused on animal health through nutrition.
• Additional benefits include a 75% employee discount on orders up to €100 per month, company pension scheme, and more.

Diversity & Inclusion

mammaly fosters a diverse and inclusive workforce where equal opportunities are a core part of our company culture. We welcome individuals regardless of ethnicity, cultural background, gender, nationality, religion, disability, or sexual orientation. We encourage you to bring your whole self to work, embracing your background, style, relationships, and beliefs.