Senior Content Writer

Senior Content Writer - International Content Marketing (H/F)

Company: Amundi Location: Paris, France (Hybrid) Contract: Permanent Seniority: Senior Industry: Finance

Amundi is a leading European asset manager and among the top 10 global players, offering a comprehensive range of savings and investment solutions. With nearly €2,300 billion in assets under management and a presence in 35 countries, Amundi serves 100 million clients. As a subsidiary of the Crédit Agricole group, Amundi is committed to responsible investment and provides clients with the expertise of 5,500 professionals.

About the Role

Within the M&P Business Line, the Content Marketing team is responsible for attracting and retaining a clearly defined audience and driving profitable customer action through the ideation, creation, and distribution of valuable, relevant, and consistent content. This role involves close cooperation with digital marketing, sales, and investment teams, as well as the Amundi Investment Institute.

Key Responsibilities

• Actively contribute to defining the content strategy and editorial plan, ensuring alignment with business objectives and client demand.
• Execute the content strategy by creating clear, engaging, and compliance-ready content that brings Amundi’s investment themes, asset classes, and funds to life across various channels.
• Produce high-quality written and multimedia content, including thought leadership articles, fund insights, web pages, blog posts, social media content, video scripts, podcast outlines, event slides, brochures, and flyers.
• Transform portfolio manager interviews, research papers, market commentary, and product information into audience-appropriate outputs.
• Repurpose long-form content into short-form assets for social media, email, slides, and sales materials.
• Adapt content tone, complexity, and structure for different client segments (fund selectors, distribution, digital platforms, retail) and channels.
• Apply basic SEO/GEO best practices for website content.
• Track content performance metrics and use insights to improve engagement and discoverability.
• Ensure content is compliant with regulations, managing the legal and compliance review process.
• Contribute to benchmarking Amundi's content strategy against competitors.
• Occasionally coordinate transversal projects relevant to the business line and team goals.

Requirements

• Bachelor's Degree / BSc Degree or equivalent.
• Minimum of 5 years of experience, preferably as an investment writer or in a marketing role within an asset management or investment management company.
• Strong understanding of financial markets and investment processes.
• Excellent written and editorial skills in English (French proficiency is a strong asset).
• Ability to adapt content narrative for different client targets (professional and retail investors) and media.
• Proven attention to detail, with the ability to prioritize and meet tight deadlines.
• Strategic and analytical thinking skills, with a curious and problem-solving mindset.
• Creativity and an innovative mindset to drive business and address evolving client needs.
• Aptitude for embracing and utilizing AI in content creation.
• Ability to brief and manage external vendors.
• Familiarity with basic SEO/GEO best practices.
• Understanding of content performance metrics.
• Knowledge of regulatory requirements for content creation in the finance industry.

What We Offer

• A permanent contract (CDI) in a leading European asset management firm.
• A hybrid work model based in Paris, France.
• The opportunity to contribute to a dynamic international content marketing strategy.
• A role that allows for strategic thinking, creativity, and collaboration across various teams.