K-way - Social Media Manager

Social Media Manager - K-way

Location: Torino, Italy Company: BasicNet

About BasicNet Group

BasicNet is a leading marketplace in the apparel, footwear, and accessories industry, proudly owning a portfolio of renowned brands such as Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko®, and Sabelt®. Headquartered in Turin, Italy, we operate globally through a network of licensees who manage production and distribution. We provide comprehensive services to our network, including research and development.

About the Role

We are seeking a talented and experienced Social Media Manager to join our K-way team. This role will be instrumental in shaping and executing our social media strategy, enhancing brand presence, and engaging with our community across various platforms.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with K-way's brand identity and marketing objectives.
• Create, curate, and manage engaging and high-quality content (text, image, video) for all social media channels.
• Monitor social media trends, competitor activities, and audience engagement to identify opportunities and inform strategy.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis.
• Engage with our online community, respond to comments and messages, and foster positive brand interactions.
• Collaborate with marketing, design, and product teams to ensure consistent brand messaging.
• Analyze social media performance metrics and provide regular reports on key insights and recommendations for improvement.
• Stay up-to-date with the latest social media best practices, tools, and technologies.

Requirements

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms, their respective audiences, and best practices.
• Proficiency in social media management tools and analytics platforms.
• Excellent content creation skills, including copywriting and visual storytelling.
• Experience with digital marketing principles and brand management.
• Strong analytical skills and ability to interpret data to drive strategy.
• Excellent communication and interpersonal skills.
• Passion for the fashion industry is a plus.