Brand Designer

About Canals

Canals builds software for wholesale distributors, helping them operate more efficiently through automation and AI. Our customers are the companies responsible for moving the materials that power the real economy, such as electrical supplies, plumbing products, roofing materials, and HVAC equipment. Every day, thousands of people rely on Canals to help process orders, manage purchasing, handle accounts payable, and streamline critical business workflows.

We are a profitable, rapidly growing company with a team of approximately 100 people distributed across North and South America. We are dedicated to building great products, hiring exceptional people, and creating an environment where talented individuals can do the best work of their careers.

The Opportunity

As the first Brand Designer at Canals, you will own the visual expression of our brand across every channel and touchpoint. We have a defined brand identity that is ready to be expanded, refined, and brought to life consistently across our website, digital campaigns, trade show booths, event signage, and branded merchandise.

In this role, you will be the steward of how Canals is perceived globally. You will collaborate closely with stakeholders across the company, including Marketing, Product, and Sales, to ensure our brand is presented with quality and consistency.

Key Responsibilities

• Own and evolve the Canals brand, expanding and refining our visual identity as the company grows.
• Design across a wide range of channels and formats, including website, digital ads, email, social media, sales collateral, trade show booths, event signage, and branded merchandise.
• Art direct and manage external creative partners and agencies.
• Develop and maintain brand guidelines, templates, and asset libraries to empower the broader team to work on-brand independently.
• Build self-serve design systems and templates that enable non-designers to create on-brand materials.
• Transform product screenshots and UI elements into polished, story-driven marketing visuals.
• Serve as the brand resource for the product design team.
• Manage multiple projects and deadlines within a fast-moving marketing organization.

Requirements

• 5+ years of brand design experience, preferably at a B2B SaaS company or an agency serving B2B SaaS clients.
• A strong eye for product marketing visuals.
• A portfolio demonstrating range across digital and physical design, campaigns, and systems.
• Proven experience owning and evolving a visual identity, not just executing within an existing one.
• Demonstrated ability to art direct external agencies, photographers, and creative partners.
• Experience building brand guidelines, design systems, and self-serve asset libraries.
• Proficiency in Figma and the Adobe Creative Suite.
• Excellent collaboration skills; ability to work effectively with marketers, product managers, and non-designers, and translate feedback into high-quality work.
• Self-motivated and proactive, with a proven ability to get things done independently.
• Comfortable juggling multiple projects and adapting to shifting timelines.
• Experience in a startup or fast-paced environment is a plus.

Why Join Canals

• Impactful Work: You'll be building software that solves real problems for an essential industry that keeps the world running.
• Growth Opportunities: We have found strong product-market fit and are growing rapidly, offering opportunities for individuals who want to make a significant impact on a company's trajectory.
• Talented Team: We believe great people build great companies and invest heavily in hiring, development, and fostering an environment where talented individuals can do their best work.
• Collaborative Culture: You'll work alongside ambitious, thoughtful teammates who care deeply about their work, challenge each other constructively, and enjoy the process.
• Values-Driven: We value ownership, transparency, and continuous improvement, believing that good ideas can come from anywhere and trusting individuals to execute.
• Remote-First: We are a remote-first company, offering flexibility and bringing together talented people from diverse backgrounds across North and South America.

Canals.ai is an equal opportunity employer.