Freelance Solutions Architect Braze & Iterable Experience

About APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We combine deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capabilities. We design and implement agentic solutions that transform customer experience visions into commercial realities. Our clients include leading brands such as Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

About the Role

As a Freelance Solutions Architect (MarTech), you will be instrumental in helping APPLY clients design and implement scalable marketing technology solutions. Your work will drive enhanced customer experiences and measurable business growth. Reporting to the Marketing Services team, you will lead the technical architecture for CRM, CDP, and marketing automation implementations. This involves translating business objectives into clear technical plans and requirements, modernizing MarTech stacks, improving data quality and activation, and enabling personalized, omnichannel customer journeys.

Key Responsibilities

Solution Architecture & Discovery

• Lead discovery workshops to understand client objectives, existing systems, data flows, and constraints.
• Define target-state architecture for CRM, CDP, and marketing automation, including integration patterns, governance, and scalability.
• Translate business problems into technical solution options, outlining trade-offs, effort estimates, and risks.

Implementation Leadership & Delivery

• Guide end-to-end implementations, from documentation and planning to detailed requirements and build support.
• Produce high-quality technical artifacts such as architecture diagrams, data flow maps, event and identity models, and implementation roadmaps.
• Write clear technical requirements for engineers and partner with technical project management to scope, sequence, and deliver work.
• Collaborate with client stakeholders to drive decisions and ensure delivery aligns with outcomes, timelines, and dependencies.

MarTech Platforms, Integrations, and Data

• Architect and support integrations across the MarTech stack, including CDPs, marketing automation platforms, analytics, attribution, and enrichment tools.
• Design data schemas and event tracking plans to support lifecycle use cases and analytics needs.
• Support ETL and reverse ETL patterns for data activation into downstream destinations.
• Ensure solutions account for omnichannel transactional and marketing messaging, customer journeys, user states, and event-driven automation.

Requirements

• Hands-on experience with Braze and Iterable.
• 5+ years of software development experience.
• 5+ years of experience integrating third-party tools, including planning and developing ETL solutions.
• 2+ years of hands-on experience with a Customer Data Platform (CDP) such as Mixpanel, Segment, mParticle, Tealium, Treasure Data, or similar.
• 2+ years of experience working directly with clients or key stakeholders.
• Demonstrated experience designing and architecting CDP and/or marketing automation integrations, with the ability to articulate the full implementation lifecycle.
• Experience working with APIs and at least one of the following: Mobile SDKs, HTML, CSS, JavaScript.
• Experience with cloud platforms such as AWS (EC2, S3, Lambda, Redshift), GCP, Heroku, or iPaaS tools.

Nice to Have

• Experience defining cross-platform technical requirements across the MarTech stack.
• Platform experience implementing CDPs such as Segment, RudderStack, mParticle, Tealium, or similar.
• Experience configuring lifecycle journeys and campaigns in tools like Braze, Iterable, Klaviyo, or Customer.io.
• Familiarity with analytics, enrichment, and attribution tools and approaches.
• Understanding of marketing attribution, including auditing integrations and attribution data.
• Proficiency with JSON and SQL, including data modeling best practices.
• Experience with reverse ETL tools such as Hightouch or Census.
• Experience with scripting languages and serverless patterns, including Lambda functions.
• Ability to clearly present technical concepts and recommendations to non-technical stakeholders.
• Platform experience with Shopify or Magento.

Life at APPLY

At APPLY, people are central to everything we do. We provide modern tools, systems, and approaches, value your time, safety, and health, and are committed to building a work community where you can thrive and grow.

• Agentic Delivery: Work in a modern, agile environment delivering client outcomes. Broaden your skills on engagements with international brands that have a global impact.
• Inclusive and Safe Environment: We are committed to building a culture where you are celebrated, and everyone feels welcome and safe.
• AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, focusing on Agentic AI expertise and essential human skills for the future of work.

APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace