SEO & AI Search Lead

SEO & AI Search Lead

Company: Softr Location: Berlin (Remote) Contract: Permanent Seniority: Senior

About Softr

Softr is the first AI-native platform for building business applications, such as internal tools and client portals, without requiring any code. Since our launch in 2020, we've empowered over 1 million builders worldwide, including major companies like Netflix, Google, Stripe, UPS, and Clay. Our vision is to enable 1 billion business users to create the tools they need, independent of developers or coding knowledge. We are a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.

About the Role

The search landscape is rapidly evolving, with AI-driven search engines like ChatGPT, Perplexity, and Claude playing an increasingly significant role in user intent and discovery. As our SEO & AI Search Lead, you will be instrumental in shaping Softr's organic performance across both traditional search and the emerging AI layer. Your primary goal is to establish Softr as the most recommended, cited, and accurately represented platform in our category within these search environments.

This is a high-ownership role with direct executive visibility. You will report to the Head of Marketing and collaborate closely with Content, Product Marketing, Engineering, and Brand teams. You will define the strategic roadmap, execute the playbook, and make critical decisions regarding our investment in search.

Key Responsibilities

• Own Organic Growth: Drive performance for SEO and AI Search Engine Optimization (AEO/AIO), focusing on increasing traffic, signups, and share of voice in AI-generated answers. You will set targets and be accountable for achieving them.
• Develop and Execute Roadmap: Lead comprehensive research (keyword and prompt), define publishing priorities, establish programmatic systems, and strategize link-building efforts. You will determine what initiatives are prioritized and in what order.
• Reposition Softr in LLMs: Evolve Softr's positioning beyond "no-code portal builder" to accurate and current descriptions across platforms like ChatGPT, Perplexity, Gemini, and Claude. Utilize tools like Profound to track performance, close citation gaps, and engineer content patterns that AI models frequently quote.
• Lead Technical and Programmatic SEO: Oversee site health, indexation, Core Web Vitals, schema implementation, and internal linking strategies. Collaborate with engineering to scope programmatic page systems and manage quality at scale.
• Build Authority: Drive link and citation building across owned, earned, and partner channels. Develop and execute a deliberate Reddit strategy to earn mentions and build trust with both LLMs and Google.
• Collaborate and Report: Brief Content teams on content structure and on-page optimization. Provide monthly performance reports on SEO/AEO metrics, proactively flag risks, and translate changes in algorithms and LLM behavior into actionable insights for the team.

Requirements

• Proven SEO Track Record: A minimum of 5 years of experience in SEO with demonstrable success in driving meaningful traffic, signup, or revenue growth for SaaS or product-led companies.
• AI Search Fluency: Hands-on experience in getting content cited in AI answers, not just theoretical knowledge. Proficiency with tools like Profound or equivalent, and a clear understanding of factors influencing LLM citations.
• Reddit and Citation Building Expertise: A strong understanding of how Reddit content ranks, its influence on Google and LLM answers, and a proven ability to gain visibility without negatively impacting community relations.
• Technical SEO Skills: Ability to engage in technical discussions with engineers regarding indexation, rendering, schema, and Core Web Vitals, and to drive the implementation of solutions.
• Programmatic SEO Experience: Experience in designing and scaling programmatic page systems that maintain high quality.
• Analytical and Outcome-Driven: Proficient with analytics tools such as Google Search Console, Google Analytics, Ahrefs/Semrush, and BigQuery. Focus on measuring key performance indicators and disregarding vanity metrics.
• Curiosity and Adaptability: A proactive approach to staying informed about algorithm and LLM behavior changes, and the ability to translate these changes into effective strategies.
• High Ownership and Grit: A self-starter mentality with a strong drive to complete tasks and take responsibility for functional outcomes.
• Sharp Written Communication: Excellent ability to brief content teams, present to leadership, and craft clear, compelling copy that resonates with both human readers and AI models.

What We Offer

• Opportunity to make a significant impact at a fast-growing company.
• Competitive salary and equity options.
• Fully remote work environment with a flexible schedule.
• A culture of high ownership and minimal bureaucracy, fostering a get-things-done mindset.
• Annual company retreats and team gatherings.
• Direct collaboration with founders and the leadership team