Campaign Marketing Manager

Campaign Marketing Manager

Company: M3 USA Location: United Kingdom Industry: Healthcare Contract: Permanent Work Model: Onsite

About M3

M3 is a global leader in providing innovative technological and research solutions to the healthcare industry. With over 5.8 million physician members worldwide, M3 operates through prominent physician websites across the US, Asia, and Europe. As a publicly traded company on the Tokyo Stock Exchange, M3 Inc. has subsidiaries in major markets and was recognized on Forbes’ Global 2000 list in 2020. M3 Global Research, a part of M3 Inc., offers comprehensive market research recruitment and support services, with established relationships in over 70 countries.

About the Role

The Campaign Marketing Manager will play a crucial role in maximizing the impact of marketing and PR assets to drive sales funnel growth. This position requires close collaboration with both marketing and sales teams to lead the strategic development and execution of key account campaigns. The role involves leveraging social media channels, amplifying complementary campaigns, and utilizing marketing and PR collateral to attract leads. Additionally, the Campaign Marketing Manager will act as a brand guardian, ensuring adherence to brand guidelines in all external communications.

Key Responsibilities

• Sales Enablement, Demand Generation, and Collaboration:
  • Inform the sales team about campaign performance, lead generation, and customer engagement through regular attendance at forecasting meetings.
  • Foster a collaborative relationship between marketing and sales teams, ensuring alignment on goals and strategies.
  • Develop account-based marketing plans in partnership with sales stakeholders to achieve targets and generate high-quality leads.
• Campaign Strategy Development and Execution:
  • Lead the strategic development and execution of key account campaigns, aligning with sales targets and objectives.
  • Create comprehensive account-based marketing plans to drive engagement and conversions.
  • Develop and execute strategies to meet key performance indicators (KPIs), optimizing campaign performance across all channels.
  • Evaluate campaign effectiveness using analytical reporting to inform future activities.
  • Conduct monthly marketing reviews to track productivity and iterate on existing campaigns.
• CRM Marketing Automation and Content Creation:
  • Lead CRM marketing automation strategy and daily execution, creating compelling content to nurture leads.
  • Ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts.
  • Oversee the development of campaign creative assets, ensuring alignment with brand guidelines and audience preferences.
• Social Media Campaigns and Amplification:
  • Design, plan, and execute social media campaigns to amplify marketing collateral and increase brand visibility.
  • Develop strategies to effectively engage target audiences on social media and drive traffic to campaign assets.
• Growth Initiatives and Resource Allocation:
  • Drive growth across M3 market research companies through comprehensive marketing campaigns.
  • Control and measure resources for specific initiatives, prioritizing to maximize return on investment (ROI).

Requirements

• Experience working with CRM platforms, with the ability to adapt to HubSpot.
• Previous marketing experience, preferably in a B2B environment.
• Social media planning experience, particularly on LinkedIn.
• Creative thinking skills for developing engaging campaigns.
• Excellent copywriting and content creation skills for web, social media, and email.
• Ability to make decisions, take ownership, and accept accountability.
• Self-motivated and driven with a passion for excellence.
• Ability to work autonomously with professionalism and focus.
• Excellent verbal and written communication skills with a keen eye for detail.

What We Offer

• 25 days of annual leave.
• Participation in a company bonus scheme linked to personal and company performance.
• Group Life Cover (4x salary).
• Pension scheme (4% employee/4% employer contributions).
• Vitality health program after probation.
• Staff discount scheme.
• Discounted gym membership.