Senior Marketing Analyst (Contract)

Senior Marketing Analyst (Contract)

Company: Strava Location: Remote (USA) Employment Type: Contract

About Strava

Strava is the leading app for active people, connecting over 180 million athletes in more than 185 countries. We are more than just a workout tracker; we are a platform where individuals progress together, build new habits, and achieve personal bests. Our mission is to motivate people to live their best active lives, believing in the power of movement to connect and drive progress.

About the Role

Strava is seeking a Senior Marketing Analyst (Contract) to join our Marketing Analytics team. This role is crucial for measuring the performance and impact of paid and organic marketing efforts on Brand Awareness, Monthly Active Users (MAU), Registration, and Subscription growth. You will collaborate closely with Brand Marketing, Growth Marketing, Community Partnerships, Design, and leadership to foster learning, drive data-informed decisions, and develop data-inspired solutions to fuel the growth of the Strava platform.

This position reports to an Analytics Manager and involves close partnership with cross-functional stakeholders across the company. It offers high visibility and is an exciting opportunity for a candidate passionate about delivering impactful data insights to a data-curious organization.

Key Responsibilities

• Support brand media measurement planning and strategy, ensuring investments align with Strava’s brand marketing Objectives and Key Results (OKRs).
• Collaborate with Brand Marketing, Data Science, and external agencies on investment attribution, including Marketing Mix Modeling (MMM), incrementality testing, and advanced attribution techniques.
• Gather requirements from cross-functional partners for self-service use cases that enhance their workflows.
• Serve as the primary source of truth for internal stakeholders by owning critical analytical reporting on metrics such as aided brand awareness, familiarity, and consideration.
• Create and manage data pipelines from multiple sources, optimizing for performance and scalability to ensure data accessibility, freshness, and consistency.
• Deliver persuasive, data-driven media performance reviews, audience insights, and strategic recommendations to internal stakeholders and marketing leadership through regular business reviews and OKR reviews.

What You'll Bring

• A proven track record of defining and building key metrics and dimensions that accurately reflect user behavior and inform marketing decisions.
• Experience with performance measurement across paid channels, including platforms like TikTok, Meta, and Reddit.
• High proficiency in SQL, with extensive experience in extracting large datasets and designing ETL workflows.
• Experience with Tableau and proficiency in quantitative programming languages such as Python.
• Deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), lift studies, and experimental design.
• A strong sense of ownership, driving outcomes with confidence and humility.
• Excellent communication skills, with the ability to craft compelling narratives and make complex data accessible to non-technical audiences.
• A consistent ability to meet goals, keep projects on track, and follow through on commitments.
• The capacity to identify overlooked insights within data and make recommendations to improve self-service capabilities and operational workflows.

Why Join Strava?

At Strava, movement brings us together. We are building the world’s largest community of active people, dedicated to helping them stay motivated and achieve their goals. Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Your work at Strava will have a tangible impact, whether you are shaping technology, growing our community, or driving innovation.

When you join Strava, you join a movement. We are looking for individuals ready to bring their energy, ideas, and drive to build something incredible together. We are committed to providing a world-class, inclusive workplace where our employees can grow and thrive. We continuously strive to hire and engage teammates from all backgrounds, experiences, and perspectives, knowing that we are a stronger team together.