Event and ABM Marketing Manager

Event and ABM Marketing Manager

QuinStreet is a pioneer in powering decentralized online marketplaces that connect consumers with brands. We leverage leading segmentation and AI-driven matching technologies to help consumers find better solutions and brands to target and reach in-market customer prospects with precision.

About the Role

We are seeking an entrepreneurial Event and ABM Marketing Manager to lead our B2B event program, account-based marketing (ABM) initiatives, and enterprise loyalty and swag programs within the home services vertical. As the sole field marketing role on the team, you will report to the Director of B2B Marketing and be responsible for planning and executing over 15 B2B events annually, as well as developing programs to win and grow enterprise accounts. This is an onsite position.

Key Responsibilities

Event Strategy and Execution (15+ Annually)

• Own the full lifecycle of B2B trade shows and events, including research, selection, planning, execution, and evaluation.
• Develop comprehensive event plans covering brand strategy, attendee strategy, budget, swag, booth logistics, and risk assessment.
• Ensure accurate brand and product positioning, messaging alignment, and validation of booth materials.
• Analyze data to recommend appropriate internal department staffing for each event, linking to expected ROI and key relationships.
• Define attendee selection criteria in partnership with Sales leadership, prioritizing accounts and reps based on Salesforce data and revenue performance.
• Manage all event-related vendor relationships, including booth fabrication, storage, shipping, and sponsorship contacts.
• Deliver post-event recaps detailing leads captured, meetings booked, opportunities created, budget adherence, and recommendations.
• Maintain a rolling 12-month event calendar and present monthly updates to leadership.
• Build operational processes for event, ABM, and loyalty programs, including intake, vendor workflows, reporting, and approval paths.

Account-Based Marketing (ABM)

• Own the ABM strategy for enterprise accounts, including target account selection, campaign design, and execution.
• Run integrated campaigns such as webinars and podcasts.
• Collaborate with Product Marketing to define effective messaging, value propositions, channels, and calls to action for priority personas and target accounts.
• Pilot new ABM initiatives, measure results, and scale or pivot based on data. Track campaign ROI and recommend spend reallocation.

Enterprise Loyalty and Swag Programs

• Manage loyalty, incentive, and swag programs from idea generation to post-program tracking. This includes sales rep contests, client gifting, and partner co-marketing initiatives.
• Develop executable proposals within two weeks of concept approval, including program design, budget, timeline, vendor plan, and success metrics.
• Build profitable program economics based on verified performance data.
• Oversee the swag program end-to-end, including vendor selection, inventory management, and reporting.
• Measure program success against revenue, pipeline, or engagement targets and report on results.

Requirements

• Minimum 4+ years of B2B field marketing, event marketing, and ABM experience, with demonstrated solo or lead ownership of an event program of at least 10 events per year.
• Proven track record of building and running ABM programs that drove measurable pipeline and revenue impact in an enterprise B2B environment.
• Hands-on experience designing and managing loyalty, incentive, or sales contest programs from concept through execution and tracking.
• Proficiency with Salesforce reporting and Tableau (or equivalent BI tool) for data analysis and action.
• Strong written communication and stakeholder management skills, with the ability to produce executive-ready documentation and communicate risks and recommendations to leadership.
• Experience ensuring consistent brand and product positioning across multiple activations.
• Demonstrated vendor and budget management experience, including negotiation and reconciliation.
• An entrepreneurial mindset with the ability to manage multiple projects, anticipate risks, use data for decision-making, and deliver high-quality results with minimal supervision.
• Ability to travel up to 5%.

What We Offer

• Competitive salary range of $70,000 - $80,000 USD annually (actual salary may vary based on compensation practices and geographic location).
• Eligibility for performance bonus or commission and equity in the form of restricted stock units.
• Comprehensive employee benefits programs, including health care, retirement benefits, paid time off, and other tax-reportable benefits.