SEO Strategist – Canada

SEO Strategist (Remote, Canada)

Brafton is seeking a passionate and curious SEO Strategist to join our Consulting Department. This is a full-time, permanent remote position open to candidates across Canada.

If you have a passion for digital marketing, a knack for problem-solving, and an insatiable curiosity for the ever-evolving search landscape, we want to hear from you. We value continuous learning and the ability to adapt to new trends in SEO.

This client-facing role requires strong communication, analytical, and technical skills. You will be responsible for making complex search concepts clear and engaging for both internal teams and clients.

Key Responsibilities:

• Develop competitive and compelling SEO audits, proposals, and reports.
• Utilize SEO software tools (e.g., SEMRush, Hrefs, MarketMuse) to assess website health, identify errors, and uncover opportunities.
• Execute site optimization and technical SEO tasks based on planned scopes.
• Conduct SEO-specific research and optimization for projects including UX/website redesigns, large-scale keyword research, and backlink strategies.
• Leverage Google Analytics to inform strategy and measure performance.
• Collaborate effectively with various internal teams as a versatile team player.
• Stay current with SEO best practices, applying learnings to work and sharing knowledge with colleagues and clients.

Requirements:

• 3-5+ years of experience managing SEO programs, preferably within an agency setting.
• Proven success with SEO campaigns for medium to large brands, including e-commerce.
• Strong understanding of cross-channel marketing principles.
• Excellent written and verbal communication skills, with a positive attitude.
• Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, Core Web Vitals).
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Proficient user of Google Analytics and Google Search Console (Tag Manager and/or Publisher Center experience is a plus).
• Familiarity with recent SEO developments (Core Web Vitals, Google Discover, E-A-T, Rich Results).
• Intermediate to advanced knowledge of HTML, JavaScript, and CSS as they relate to search performance.
• Experience with standard and enterprise SEO tools and platforms (e.g., SEMRush, Sistrix, DeepCrawl, Screaming Frog, GTMetrix).
• Ability to meet deadlines consistently.
• Proficiency with spreadsheet software (Google Sheets, Excel).
• Skilled in creating professional presentations and reports using MS PowerPoint and Google Slides.

What We Offer:

• Commission
• Health Savings Account
• Pension plan
• Paid vacation
• Flexible remote work schedule
• And more!