Digital Marketing Manager Dayshift

Digital Marketing Manager

Company: D2B Location: Remote — Worldwide Contract: Contract Salary: $1,800 - $2,500 AUD per month Working Hours: Australian Hours Holidays: Australian Public Holidays

About the Role

D2B is seeking a proactive and organized Digital Marketing & Administrative Manager to take ownership of the company's digital marketing activities and provide general administrative support. This hybrid role is perfect for someone who thrives on a combination of creative marketing, lead generation, customer engagement, and operational administration. You will play a key role in growing our online presence while ensuring administrative processes remain efficient and organized.

Key Responsibilities

Digital Marketing Management (Primary Focus)

• Manage and grow the company’s social media presence across relevant platforms.
• Develop and maintain a consistent content calendar and posting schedule.
• Plan, create, and optimize both organic and paid social media campaigns.
• Monitor campaign performance and provide recommendations for improvement.
• Ensure all advertising activities are transparent and accessible to business owners.

Lead Generation & CRM Management

• Manage and maintain CRM records and customer databases.
• Support lead generation campaigns across social media and digital channels.
• Track inquiries, leads, and customer interactions through the sales pipeline.
• Assist with follow-up activities and lead nurturing processes via email CRM.
• Generate reports on lead activity and marketing performance.

Website Management

• Update website content, images, project portfolios, and service information.
• Ensure website information remains accurate and current.
• Support SEO and website optimization initiatives as required.
• Coordinate website improvements with external providers if necessary.

Graphic Design & Advertising

• Create graphics, promotional materials, and digital marketing assets.
• Design and manage social media advertisements and campaign creatives.
• Maintain brand consistency across all marketing channels.
• Assist with promotional campaigns, brochures, and sales materials.

Administrative Support

• Perform general administrative tasks to support day-to-day business operations.
• Data entry and maintenance of company records and databases.
• Assist with document preparation, filing, and organization.
• Support scheduling, customer communications, and operational administration.
• Help maintain accurate and organized business systems.

Tools & Systems

• Facebook & Instagram
• Meta Ads Manager
• CRM systems (TBC)
• Website CMS platforms
• Canva or similar design tools
• Microsoft Office / Google Workspace

Requirements

• Proven experience in digital marketing and social media management.
• Experience running both organic and paid social media campaigns.
• Strong understanding of CRM systems and lead management.
• Website update and CMS skills.
• Graphic design skills using Canva or similar tools.
• Excellent organizational and administrative abilities.
• Strong communication and attention to detail.

Desirable Skills

• Experience working in construction, home improvement, trades, or related industries.
• Experience creating marketing reports and campaign analysis.
• Familiarity with automation and workflow tools.

What We Offer

• A hybrid role combining digital marketing and business administration.
• Strong emphasis on transparency, ownership, and accountability across marketing activities.
• Opportunity to make a significant impact on lead generation and business growth.
• An ideal role for a versatile all-rounder who enjoys both creative marketing and operational support tasks.

Ideal Candidate: You are a self-starter who can confidently manage digital marketing initiatives while also stepping in to support the broader needs of the business. You are equally comfortable creating ad campaigns, updating a CRM, designing marketing assets, and handling administrative tasks that keep the business running smoothly.