Senior Product Manager, Shopping Experiences

Senior Product Manager, Shopping Experiences

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. We are hiring a Senior Product Manager, Shopping Experiences to launch and scale Affirm's direct-to-consumer (DTC) shopping and offers experience.

About the Role

In this role, you will identify high-impact growth opportunities, validate them through rapid experimentation, and bring them to market at scale. You will play a critical role in shaping consumer journeys, checkout experiences on our App and Web platforms, consumer shopping preferences, and offers to customers, directly influencing conversion, engagement, and revenue.

Key Responsibilities

• Define and own the Shopping Experiences roadmap for new growth channels, setting clear hypotheses, success metrics, and sequencing.
• Launch and scale checkout flows, offers in-app and on the web, and consumer shopping preferences across app and web.
• Partner closely with Engineering and Design to deliver seamless, high-conversion onboarding experiences.
• Design and execute acquisition programs (e.g., referrals, exploratory partner pilots) with measurable CAC to LTV impact.
• Own funnel performance end-to-end: track weekly acquisitions, 30-day activation, drop-offs by step, and implement robust incrementality testing.
• Collaborate cross-functionally with Risk, Compliance, Marketing, and the Card Foundations team to align dependencies and ensure safe, scalable growth.
• Continuously experiment and iterate to unlock new conversion levers, maximize engagement, and expand card and consumer usage.

Requirements

• 4+ years in Product Management, ideally with previous experience owning growth or distribution channels.
• Track record of shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance.
• Deep fluency in experiment design, incrementality/attribution, and CAC to LTV optimization.
• Strong UX instincts for moment-of-intent surfaces; ability to work across web, app, and partner integrations.
• Experience utilizing AI tools (e.g., Claude Code, Cursor) for research, analysis, and visualization to develop product vision.
• Proficiency with data analysis tools (SQL, Amplitude-level self-serve) and a bias for shipping, learning, and iterating quickly.
• Excellent cross-functional leadership skills; experience leading embedded engineering and design teams.
• Bachelor's degree in a related field or equivalent practical experience.

What We Offer

• Location: Remote (Canada)
• Contract: Permanent
• Salary: $153,000 - $213,000 CAD per year
• Affirm is a remote-first company, offering flexibility to work from almost anywhere within the country of employment.
• Competitive benefits package including:
  • 100% subsidized medical coverage, dental, and vision for you and your dependents.
  • Flexible Spending Wallets for technology, food, lifestyle needs, and family forming expenses.
  • Competitive vacation and holiday schedules.
  • Employee Stock Purchase Plan (ESPP).
• Base pay is part of a total compensation package that may include equity rewards and monthly stipends.

Affirm is proud to be an equal opportunity employer and is committed to providing an inclusive interview experience for all candidates.