Conversion Rate Optimization (CRO) Specialist|| A/B Tester

Conversion Rate Optimization (CRO) Specialist / A/B Tester (Remote, Freelance)

Company: KU Europe GmbH Location: Remote Contract: Independent Contractor Work Model: 100% Remote (40 Hours per Week) Seniority: Mid-Level

KU Europe GmbH is a family-owned, direct-to-consumer (D2C) e-commerce company based in Germany, operating multiple successful brands across Europe. With a fulfillment center and a customer base exceeding 2 million, we are dedicated to delivering high-quality products and an exceptional customer experience. As a remote-first organization, we collaborate with global talent to develop innovative products.

About the Role

We are seeking an experienced and data-driven Conversion Rate Optimization (CRO) Specialist / A/B Tester to join our dynamic team. This role is crucial for identifying conversion opportunities, developing testing strategies, executing A/B and multivariate tests, and driving measurable improvements across our e-commerce platforms. You will collaborate closely with marketing, design, and development teams to optimize customer journeys and enhance overall business performance through experimentation and data-informed decisions.

Key Responsibilities

• Plan, execute, and analyze A/B and multivariate tests on landing pages, product pages, checkout flows, and other critical customer touchpoints.
• Identify conversion opportunities through quantitative and qualitative data analysis.
• Develop hypotheses and testing roadmaps aimed at increasing conversion rates, revenue, and customer engagement.
• Collaborate with designers, developers, and marketers to implement and evaluate test variations.
• Analyze user behavior using tools such as Google Analytics, GA4, Hotjar, and similar platforms.
• Monitor key performance indicators and provide actionable recommendations based on test results.
• Generate clear reports detailing test performance, insights, and business impact.
• Continuously optimize the customer experience through ongoing experimentation and analysis.

Requirements

• Minimum of 3 years of professional experience in Conversion Rate Optimization (CRO), A/B testing, and digital experimentation.
• Proven hands-on experience in planning, implementing, and analyzing A/B tests within e-commerce environments.
• Mandatory experience working with Shopify.
• Strong understanding of UX principles, customer journeys, and e-commerce conversion funnels.
• Experience with testing, analytics, and behavioral analysis tools.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Experience collaborating with designers and developers for test implementation.
• Strong attention to detail and communication skills.
• Ability to work independently in a remote setting.
• Availability during CET business hours.
• Strong written and spoken English proficiency.
• Applicants must reside outside of Germany.

Preferred Qualifications

• Experience with WordPress/WooCommerce.
• Experience with Meta Ads and Google Ads.
• Experience working with high-volume e-commerce stores and direct-to-consumer brands.

What We Offer

• A 100% remote position, offering flexibility to work from anywhere.
• A long-term opportunity within a rapidly growing international company.
• A flexible work environment that emphasizes ownership, autonomy, and results.
• The chance to work across multiple established e-commerce brands.
• Access to modern tools and resources to support your professional growth.
• Competitive compensation with potential for long-term development.

How to Apply

To apply, please submit your CV along with a detailed cover letter.

Your cover letter must clearly include:

1. Your salary expectations.
2. Confirmation of whether you are available to work exclusively with our company.
3. A detailed description of A/B tests and experiments you have personally planned, executed, and analyzed.
4. The specific hypotheses that were tested.
5. The measurable outcomes achieved (e.g., conversion rate improvements, revenue impact, average order value improvements).
6. The tools you have used for testing, analytics, and optimization (e.g., VWO, Convert, Optimizely, AB Tasty, Google Analytics, GA4, Hotjar).
7. The e-commerce platforms you have worked with (e.g., Shopify, WooCommerce, Magento, custom-built stores).
8. Relevant case studies, examples, or portfolio materials demonstrating your CRO and experimentation experience.

Please clearly explain your personal involvement in each experiment, including the problem or opportunity identified, the hypothesis developed, how the test was implemented, the tools used, and the business impact achieved. We are specifically seeking candidates with genuine, hands-on A/B testing experience and a proven track record of driving measurable business results through experimentation.

Applications that do not include the requested information may not be considered.