Marketing Manager

Marketing Manager

Company: Collegio alla Querce Location: Florence, Italy

Collegio alla Querce, a stunning property inspired by Renaissance artistry and located just north of Florence's historic center, is seeking a dynamic Marketing Manager. This exquisite cluster of reimagined 16th-century UNESCO buildings, once a cultural institution, preparatory school, chapel, and theatre, offers a unique and beautiful setting for this role.

About the Role

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to enhance the visibility and appeal of Collegio alla Querce. You will leverage the unique historical and artistic heritage of the property, including its Renaissance connections and UNESCO World Heritage status, to attract guests and build brand recognition within the hospitality sector.

Key Responsibilities

• Develop and implement marketing plans and campaigns.
• Manage and oversee all marketing activities, including digital marketing, social media, public relations, and content creation.
• Promote the unique aspects of Collegio alla Querce, such as its Renaissance inspiration and UNESCO designation.
• Analyze market trends and competitor activities to identify opportunities.
• Manage the marketing budget effectively.
• Collaborate with other departments to ensure consistent brand messaging.
• Track and report on the performance of marketing initiatives.

Requirements

• Proven experience in Marketing and Management roles.
• Strong understanding of the hospitality industry.
• Familiarity with the history and cultural significance of the Renaissance and UNESCO World Heritage sites.
• Excellent communication and interpersonal skills.
• Strategic thinking and analytical abilities.
• Proficiency in marketing software and tools.