Social Creative Lead Real Time & Reactive

Social Creative Lead, Real Time & Reactive

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home. Since then, it has grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

About the Role

This Creative Lead will report to the Director, Social Creative and work PST hours. You will be part of a fast-moving, multidisciplinary team focused on real-time storytelling—listening, responding, and creating within culture as it happens.

Airbnb is looking for a social-native creative leader who thrives in speed, ambiguity, and cultural relevance. This role sits within our internal Creative Team, partnering across disciplines and functions to deliver ideas that show up in the world in real time, not weeks later. This is a role for someone who is as comfortable publishing something scrappy in an hour as they are shaping larger creative directions.

The Difference You Will Make

Our ideal candidate lives at the intersection of culture, community, and content. You have strong instincts for what matters right now, why it matters, and whether a brand should participate at all. You are constantly observing, synthesizing, and identifying opportunities to show up in ways that feel timely, additive, and distinctly Airbnb.

You understand that reactive work isn’t just fast—it requires:

• Strong creative judgment
• A clear brand point of view
• Confidence in making decisions with incomplete information

You’ve created social content for global brands that has driven real-time engagement, conversation, and cultural relevance, not just impressions. You are deeply fluent in platforms like Instagram, TikTok, and YouTube, but more importantly, understand how behavior, tone, and expectations shift in real time across each.

A Typical Day

• Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up.
• Concept, create, and publish content quickly—often within hours, not days.
• Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required.
• Partner with social, brand, comms, and legal teams to move ideas from concept to live execution swiftly and responsibly.
• Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold.
• Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate.
• Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction.
• Mentor team members on craft, taste, and decision-making in fast-moving environments.

Your Expertise

• Significant experience creating real-time or reactive social content for brands or media platforms.
• A strong track record of work that tapped into culture and drove immediate engagement and conversation.
• Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments.
• Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance.
• Experience co-creating with creators, influencers, or talent in fast-moving environments.
• Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance.
• Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings.
• Strong creative instincts across writing, video, and visual storytelling.
• Excellent prioritization and decision-making skills under tight timelines.
• A collaborative, “yes, and” mindset with the ability to build on ideas in real time.

Your Location

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Please check the provided list for excluded states, which is continuously evolving. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability-inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. Please only reach out if your